They have teamed up with photography extrodinaire, Brendan Freeman, to capture the iconic British street style that the city is famous for. Each subject was asked to write on a sign a word that summed up their style before they were photographed, resulting in an amazing collection, celebrating the diversity of fashion in London.
The exhibition of the 50 portraits that were selected will be shown at Soho Square between the 2- 4 October.
Myf Ryan, Westfield's Marketing Director, aptly commented that 'London is the epicentre of individual style' and this exhibition captures it beautifully. Here's a few of our favourite shots:
We love these choices of portraits, so go and have look to get some more Londoner-style inspiration!