And in today’s WTF fashion news, we bring you another mental denim innovation. Last week we learnt about Zoo Denim– where you can part with the big bucks for jeans distressed by tigers, lions and bears – and today, our interested has been piqued by Portuguese brand Salsa’s ‘fragrance jeans’, which are apparently ‘perfect for the summer’.
Featuring five ‘flavours’ – winningly attributed to the same colour ie yellow for lemon, blue for blueberry... you get the gist – Salsa’s skinny, brightly coloured acid-fade jeans (which aren’t the most popular style of jeans right now, we must admit) cover your toot and smell of fruit.
These jeans could be useful for when someone lets one rip – a fart is immediately masked by a gust of fruity smells – but sadly they aren’t reactive.
The smell does last for up to 20 washes, though. And if you take the advice of Levi’s CEO Chip Bergh and only wash your jeans once a year, then that means the jeans will be stinking of goodness for 20 whole years. Think about it – you could be a walking fruit basket lady for two decades!
While the jeans would be useful in places that stink of booze and fags – making you a human air-freshener if you will – they could also be a bit sickly in confined spaces. Plus, they might clash horribly with your scent.
The jeans are currently on sale, though, for £39.52, so if you fancy snapping up a pair just for a gas, then the time is right. They’re also bright – and sweet smelling.
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This article originally appeared on The Debrief.