High street favourite Warehouse has announced an exciting change in direction, with an overhaul across stores, online, and product alike. With the appointment of brand consultant Alasdhair Willis and British designer Emma Cook as Design Director - both heavyweights in the design and creative fields – we’re predicting big things for the brand.
Alasdhair Willis looked ahead to ‘an incredibly exciting journey for Warehouse as we re-launch this iconic British brand. As a creative consultant I’m passionate about British brands so when one comes along that I see has the potential and an opportunity to do something inspiring, meaningful and relevant to today’s consumer then I get excited… Warehouse has these elements.’ And as Warehouse customers ourselves, we couldn’t agree more.
And while there are no sneak peeks of the brand’s new look yet, we’re dying to see what this dynamic duo will do with the high street staple. And we won’t have to wait too long, thankfully - Emma will present her first collection for the brand during 2016.
We’ll meet you in line, then.