Meet The Cult Folk-Inspired Label, Vita Kin, Loved By The Fashion Set

There's a new label we're just a little bit obsessed with here at Grazia Towers: Vyshyvanka by Vita Kin is the purveyor of the statement-making but dreamily comfy folk dresses of your dreams. Aztec embroidery, super-sized tassels and awesome bell-sleeved silhoettes have earned the Ukranian designer a cult following on Instagram, where she started out selling her dresses to commenters who begged to know where to buy them.

She's fast earned herself a dedicated following which includes the likes of Anna Dello Russo, Man Repeller blogger Leandra Medine and Russian Fashion Ed. Mira Duma, and now they're coming to an online fashion mecca near you. Praise the fashion gods! Net-a-Porter are now selling the lust-have blouses, jumpsuits and frocks, while they'll drop on Matches as of August - just in time for us to flaunt them on our summer holidays.

Now, the prices might not be everyday, but nor are Vita's designs - many take several weeks to make. Based on traditional Slavic designs, they're made from luxe linens. Our favourite pieces come in wearable chambray denim hues or with a touch of neon.

You only have to look at the amount of comments on these fashion-influencers Vita Kin-wearing posts to see how in-demand the dresses are. Designer Lisa Marie Fernandez says she's never been stopped as many times as when wearing A Vita Kin dress.

Worth the investment? For sure.

Check out the selection below from Net-a-Porter. Though be warned - the first drop sold out in an hour, so get on the wait list, pronto!