Supermodels: they’ve got the looks (killer), the pay cheques (huge) and the boyfriends (A-list). But what we’re really interested in is the clothes (mega – needless to say). And not just cover-shoot couture but that effortless off-duty uniform of pieces they actually wear. So, wouldn’t it be exciting if you could rummage around a super’s wardrobe? And wouldn’t it be a dream to actually own Kate’s jacket or Naomi’s dress?
Well, now, thanks to German supermodel Toni Garrn and Vestiaire Collective you can. (If you don’t know what Vestiaire is, you’re in for a treat. The fash pack’s not-so-secret weapon, it’s where you can pick up pre-loved Céline, Louis Vuitton and, well, just about any label you’ve ever lusted after.)
Toni, who’s notched up campaigns for H&M, Tommy Hilfiger, NARS and Cartier alongside numerous glossy magazine covers, will be hosting a charity pop-up sale selling some of her favourite 4 pre-loved clothes. ‘I had these amazing pieces that I couldn’t keep but were too special to just give away or sell them to a place that doesn’t appreciate it,’ she explains. Her donations include a Céline bracelet, Vetements hoodies and a Vionnet dress. ‘I wore it on three or four special occasions including a beautiful wedding and at Cannes,’ she adds. ‘It’s still in perfect condition even though I had some crazy nights in it!’
Alexa Chung's Sophia Webster Shoes
Toni called on her equally fashionable friends to help, as well. There’s Givenchy heels from Naomi Campbell, Laura Bailey’s Stella McCartney jacket, a Michael Kors dress from Rosie Huntington-Whiteley, while Alexa Chung’s donations include Jimmy Choo kitten heels. Gisele Bündchen sent a box of clothes including a Givenchy jumper, Stuart Weitzman boots and a Chanel jacket. ‘I was astonished,’ Toni says of the response. Fashion fans will no doubt echo that reaction. ‘I like the idea of people who care about fashion to have the opportunity to wear the clothes,’ she adds.
An evolution of the Supermodel Flea Market pop-ups she’s held in New York for the past two years, thanks to Vestiaire’s community of 6 million people, this time Toni’s going global. The online sale will be accompanied by three European pop-up stores, including one in London on 10-12 November; prices start from £35 for a Cheap Monday T-shirt previously owned by Toni and go up to £3,000 for a vintage denim jacket donated and signed by Kate Moss.
The best bit? All the proceeds will go towards supporting the Toni Garrn Foundation, which facilitates access to education for girls in Zimbabwe. This is feel-good fashion at its most fabulous.
An edit of 100 donated items goes live on vestiairecollective.com from 2 November. More than 500 donated items will be available to shop between 10-12 November at the pop-up store at 21 Slingsby Place, London.