Dua Lipa knows. When it comes to making impact on a red carpet, Versace delivers every time. At the 2022 Grammy Awards she wore a multi-strapped, multi-buckled bondage dress from the Italian house's autumn/winter 1992 collection. The dress might be older than she is, but there was nothing fusty about this vintage. And the Versace Grammys takeover didn't stop there; Donatella Versace (who has previously worn a version of the same dress) even appeared on stage with Lipa and Megan Thee Stallion.
First under Gianni Versace and, since his tragic murder in 1997, sister Donatella, Versace has always been synonymous with empowered, sexually-charged mega-glam. If you want to create not a moment but the moment of a big night, Versace is always a slam-dunk choice.
Such is the power of a Versace dress, that they have made not just careers but whole cultural phenomena. Gianni Versace was the architect of the supermodel. For the iconic AW91 show, he closed the show with Naomi Campbell, Cindy Crawford, Linda Evangelista and Christy Turlington - the 'big four' - strutting en masse down the runway to George Michael's Freedom. Equally adept at creating a moment, Donatella paid homage to her brother and the 'Supers' with the finale of her SS18 show sending out Crawford and Campbell, alongside Carla Bruni, Helena Christensen and Claudia Schiffer to walk arm-in-arm to the same soundtrack.
A Versace dress can transform a career. Just look at Elizabeth Hurley. Accompanying her then-boyfriend, Hugh Grant, to the Four Weddings and a Funeral premiere in 1994 she catapulted to global fame courtesy of her va-va-voom safety-pin dress, a look so iconic it became known simply as 'that dress'. Or remember (how could you forget?) Jennifer Lopez at the 2000 Grammy Awards. Another 'that dress' contender, her slit to - and from - the navel bamboo-print green gown is credited with birthing Google Images. If that look helped define the internet, she broke it when she revisited the dress on the Versace runway in 2019.
Now, with Donatella currently designing Britney Spears' wedding dress, expect another major moment from Versace soon.
Elizabeth Hurley in 1994
It was set to be Hugh's big night, but Elizabeth Hurley - and some strategically-placed safety pins - changed all that.