Ever since Urban Outfitters relaunched their in-house denim line, it’s been the high street’s dark horse. Using high-quality European-sourced fabrics, their in-house denim product developer Amy Roberton confidently says, ‘good denim only gets better with age!’
‘The real secret is in how you treat the jeans once you’ve purchased them.’ Amy adds, ‘My top tip is to wash them inside out and with similar colours to avoid them losing their true colour. Denim without stretch in them will naturally last longer, so if you do go for stretch options, put them on a cooler wash as this will help them to hold their elasticity.’ Bank deets at the ready, here's everything we're crushing on at Urban Outfitters right now...
1.Flood Wide Leg Black Jeans, £50, BDG, Urban Outfitters
2. Jessye Straight Leg Medium Wash Distressed Jeans, £55, BDG, Urban Outfitters
3. Black Skinny Dungarees, £59, BDG, Urban Outfitters
4. Extra High-Rise Wide-Leg Jeans, £55, BDG, Urban Outfitters
5. Denim Zip Pelmet Skirt, £39, BDG, Urban Outfitters
6. Mom Dark Vintage Wash Raw Hem Jeans, £55, BDG, Urban Outfitters
7. Axyl Slim Straight Rinsed Indigo Jeans, £50, BDG, Urban Outfitters
8. Boyfriend Medium Wash Denim Jacket, £56, BDG, Urban Outfitters
9. High-Rise Destroyed Denim Mom Shorts, £36, BDG, Urban Outfitters
10. Vintage Re-Made Seam Detail Jeans, £66, Urban Renewal Vintage, Urban Outfitters
11. Pink Oversized Denim Jacket, £56, BDG, Urban Outfitters
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This article originally appeared on The Debrief.