Love Topshop? Take photographs like a pro with if not Rankin-levels of experience, then Miley levels of enthusiasm? (If you don’t, you might as well quit this article now, kid. Or at least download the filtered app Afterlight with the most asap of asaps.)
Then boy, have we found the job for you. A casual cruise of Twitter this morning revealed that Topshop is advertising for a role that YOU or ME or ANYONE could very well win: to take photographs and be its roaming social media guru at LFW.
‘Budding photographer or Instagram guru?’ the blurb to the competition on the Topshop website begins. ‘Enter now for the chance to report for us at #LFW!’ It requires you to have a blog or a website or an appealing social media feed of sorts – which figures. But beyond that, it’s open to any Tom, Dick or rookie.
‘The rise of social media and blogging platforms has given birth to a brand new generation of gifted yet undiscovered writers, photographers and fashion commentators,’ a Topshop spokeman told The Debrief. ‘Topshop takes pride in supporting new talent in all forms and this season we’re looking to find someone special to join our editorial team and report live from the front lines of London Fashion Week.'
As ingenious and accessible a method of recruitment as this is, Topshop isn’t the first to open up its brand to the open casting couch that is social media. Marc Jacobs, DKNY and ASOS Curve all recruited models for their global campaigns earlier this year via social media.
Most importantly, it allows the consumer another ‘in’ to the brand. Knowing that your favourite high street retailer in the whole world is potentially keen to employ you over arguably the biggest event in Britain’s fashion calendar, does nothing but imbue you with even more loyalty to the brand that you had before.
So go forth! And win the competition. Let us know via Twitter if you enter, too.
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This article originally appeared on The Debrief.