Wearing your name on your sleeve has never been cooler. Whether it's your initials scribbled onto your jeans pocket or your nickname on your trainers - customisation is big news this season.
Not so hot with a needle and thread? Well get yourself down to Topshop's Oxford Circus flagshop store this Friday and Saturday, where you can personalise ANYTHING you buy in store. Cool, huh?
As part of their 'Make It Your Own' activity you can have patches, studs or distressing on any denim purchase. Hawthorne and Heaney with be on hand to monogram your jeans, shirts, scarves or nightwear. This personal approach applies to jewellery - initial engraving, embossing and foiling is available on selected jewellery and accessories.
You can create your own shades (complete with your prescription) at Toyshades and visit Skinnydip's sticker shop. You can even make your Lola's cupcake your own. Shopping can be a little, well, tiring so Topshop are on hand to make it a more pleasant experience with complimentary eye and lip touch ups and refreshments from Juicery.
Grazia top tip - have your initials scribbled onto the back of their rough-hem jeans (very Alexa Chung).