I like to think that Tom Daley heard our cries last summer, urging him to start giving the people what they want: his knitwear. Not only did he launch his own label, Made With Love, towards the end of last year, he has now started selling his very own knit kits on the high street.
Yes, we could all be Olympic knitters thanks to Daley's kits, now available in John Lewis & Partners. Well, actually, they don't come with gold medals but they do come with everything you need to recreate Daley's glorious flamingo jumpers, on-trend sweater vests, cosy beanies and stylish blankets.
According to John Lewis, knitting has surged in popularity with sales up 32% compared to this time last year. Surely, this is thanks to Daley's influence, which is easy to see on Instagram, where he's amassed over a million followers on his Made With Love account.
'In 2020, my diving coach thought it would be useful to find something to occupy my hands and mind when I was training,' he says. 'So, I started knitting and crochet and haven't stopped since. That's how Made With Love started, first as an Instagram account where I posted all my creations. After the Olympics, the account grew from a couple of thousand followers to 1.4million which is crazy.
'More and more people are getting involved with knitting so I'm glad I was able to launch my first ever knitting collection from Made With Love at the end of last year - a 15 piece knitting collection of everything from jumpers to vests to hats. The fact these kits are now available in John Lewis makes me so happy. Knitting continues to be a form of mindful to me and so rewarding when you complete a project so I'd encourage anyone to give it a go.'
What are you waiting for? Your new knitwear is just a hop, skip, trip to John Lewis and a ball of wool away.