Were You A Fan Of Marc By Marc Jacobs? Then You’ll Love This

If you were a fan of Marc by Marc Jacobs' playful, logo-centric aesthetic, then the designer's new range is really going to make your day. The Marc Jacobs, with an emphasis on the definite article, launches today and is comprised of clothes, accessories, shoes and jewellery that, according to the brand, "celebrates the eclectic and individual approach to getting dressed." If anyone knows how to celebrate such a thing, it's surely Marc Jacobs.

The designer himself said: “We wanted to do something that is unlike the collections we are already doing, in that it is more ‘item-y.’” This roughly translates to camera bags with straps emblazoned with Marc Jacobs, Victoriana-style blouses, 40s tea dresses, jeans and backpacks. There are also collaborations galore – today, you can shop pieces from partnerships with Peanuts (as in Snoopy) and New York magazine. Later this year will see collaborations with Stutterheim raincoats, Schott and also a capsule collection of hats and headbands from milliner Stephen Jones.

Most excitingly of all, there will be reimagined clothes and accessories from the personal wardrobes of Jacobs and his team, under the label m.archives. Just imagine the fashion gold that's lurking in there...

Speaking of fashion gold, the new campaign has been styled by Lotta Volkova, the super-stylist who helped make Vetements a cultural sensation. The pieces themselves are closer to the old Marc by Marc Jacobs price points, with some of the jewellery at less than £100, while T-shirts are £150 and bags start at around £180.

If, like many others, the end of Marc by Marc left a significant hole in your wardrobe, you may want to hot foot it over to the MJ website immediately...

SHOP: The Best Pieces From The New The Marc Jacobs Collection