Taylor Swift, or should we say ‘Taylor Swift ™’ is going to launch her very own clothing line via JD.com. Before you freak out about Taylor’s prospective, late-off-the-mark indulgence in health goth garms from JD Sports, we’ve got to assure you that JD.com is entirely unrelated to JD Sports, that lovely sportswear emporium your first boyfriend got his date night clothes from.
JD.com is actually a Chinese online retailer (a competitor of Ali Baba’s) and sells loads of stuff apart from clothes, like facial steamers and lamps.
CNN Money reported JD.com’s announcement that the line will be ‘exclusively for JD.com customers’ and will launch later this year, just in time for Taylor’s gigs in Shanghai in November. As for the clothes? They’ll include – wait for it – dresses, sweatshirts and tops. And it’s not just merchandise with ‘TAYLOR SWIFT’ written on it.
What’s exciting about Taylor’s clothing brand is that her style isn’t entirely extraordinary. OK, of course she’s very beautiful in that stereotypical mile-long-legs-blonde-hair-and-slender-sort-of-body-some-can-only-dream-of way, but look at her fellow female musicians. There’s the cartoon-kitsch chic of Katy Perry (and Jessie J, and Rita Ora, etc etc), the leotard get-ups Beyoncé struts about in, the bizarre and flamboyant costumes Lady Gaga has inhabited so many times we wonder if we’re actually bored of them now, and all the other sort of clothes you see on pop stars and think, ‘OK, cool for them but not for me.’
What’ll be so magical about Taylor Swift’s range is that it’ll basically be Boden and her fans will actually be able to wear the stuff in public. If they can pay for P&P from China, that is...
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This article originally appeared on The Debrief.