Blonde beauty Suki Waterhouse looks like butter wouldn't melt in Superga’s sweet new campaign for Spring Summer 14. Suki has taken over from previous campaign girls Rita Ora and Alexa Chung.
Her ‘60s vibe in the shoot - shaggy fringe, winged eyeliner and mini shift-dresses - makes her the perfect successor for The Chung’s role as brand ambassador. While the Hollywood behind-the-scenes style images project an air of summer breeziness that the brand’s ads are known for.
With the current sneaker obsession, Supergas platformed plimsolls have grown rapidly in popularity. Although this simple shoe comes in every colour under the sun, it's classic simplicity has remained key. Suki is the perfect poster girl - her easy, breezy combination of tomboy meets pretty sums up how we'll all be wearing our sneakers this summer.
Don't save the shoe for your tennis whites and summer shorts, the new way to wear them is with summer dresses and spring satins - they lend the perfect edge of nonchalance to any outfit. The Italian brand has a name for such a look: 'Sprezzatura', meaning artful dishevelment, 'the style needs not boast the thought and concept that has created an outfit, instead lending a modern interpretation to a timeless notion'. Suki Waterhouse has certainly nailed 'Spezzatura.'
The Pepto Bismol shade of Superga was created especially for Fashion Targets Breast Cancer. 30% of the £45 pair of sneakers goes to charity so you can do good whilst looking cute. Why, thanks Superga! We're always in the mood for a guilt-free purchase.
30% of the £45 pair goes to Fashion Targets Breast Cancer
Superga isn't alone though - fashion brands from Topshop to River Island and from H! by Henry Holland to Marks & Spencer have designed pieces for the cause, with 30% of the price of each product going to Fashion Targets Breast Cancer.
Clockwise from top left: Laura Ashley Windowpane Dress, Superga Begonia trainers, River Island Oversized T-shirt, M&S Daisy Print Bikini, H! by Henry Holland Bracelets, Warehouse Floral Two Tone Shorts and Topshop Raglan T-shirt.