Maybe it was because there were fewer shows on the schedule than usual . Or, maybe it is because the vague concepts of clean eating, mindfulness and wellness have taken hold of the industry, but this February’s London Fashion Week had a distinctively different atmosphere.

For starters, the five-day affair had a new venue, 180 The Strand, which could have had something to do with it. Secondly, it was marred by anti-fur protests. But, with my investigative journalist hat on, I wanted to dig a little deeper. In the name of research, I conducted a totally non-scientific statistical study of LFW autumn/winter 2017 behaviour. I asked a handful of show goers from all aspects of the industry – from celebrity to influencer, intern to writer – to see if the glamour has finally gone from LFW? By and large, people opted for coffee instead of champagne and took the tube instead of a taxi on the work card and left the heels at home. With Brexit looming, there was a lot less swag that usual. However, there is one thing on the rise: Instagram addiction. Check out the results for yourself...

## Naomi Shimada, Model

**How many Ubers have you taken this fashion week?** Two

**How many blisters do you have?** Two

**How many free drinks have you had?** Four, plus a juice

**How many fags have you had this fashion week?** Zero

**How many shows and presentations have you attended?** Four so far

**How many parties have you attended?** Three, I’m planning to go to one a night

**How much free swag have you got?** I got a hug from Hello Kitty backstage at Ryan Lo – does that count?

**What have you actually eaten today**? Two pizza slices

**How many pictures, videos or Boomerangs have you uploaded to social media?** 20

**How many pictures didn’t make the cut?** More than I can count

## Caroline Vreeland, Celebrity Influencer

**How many Ubers have you taken this fashion week?** Five

**How many blisters do you have?** Two – one on each foot

**How many free drinks have you had?** Three glasses of wine and one tequila

**How many fags have you had this fashion week?** Zero, I don’t smoke

**How many shows and presentations have you attended? **I only got here yesterday so three shows

**How many parties have you attended?** Three

**How much free swag have you got?** I got a free stay at Blakes hotel if I promised to Tweet about them

**What have you actually eaten today?** A lot of chicken!

**How many pictures, videos or Boomerangs have you uploaded to social media?** Four

**How many pictures didn’t make the cut?** Zero

## Sabrina Carder, Yahoo Style Writer and Fashion Blogger

**How many Ubers have you taken this fashion week?** Zero

**How many blisters do you have?** Zero

**How many free drinks have you had?** Six

**How many fags have you had this fashion week?** Zero

**How many shows and presentations have you attended?** 16 shows

**How many parties have you attended?** Two

**How much free swag have you got?** I got gifted eight pieces from Rokit Vintage

**What have you actually eaten today?** Two bags of Proppercorn

**How many pictures, videos or Boomerangs have you uploaded to social media?** 100

**How many pictures didn’t make the cut?** 100

## Emma McCarthy, Evening Standard Deputy Fashion Editor

**How many Ubers have you taken this fashion week?** Zero

**How many blisters do you have?** Zero

**How many free drinks have you had?** Eight, if you don’t include a coffee

**How many fags have you had this fashion week?** Only five

**How many shows and presentations have you attended?** Between 25 and 30

**How many parties have you attended?** Zero

**How much free swag have you got?** One Mac strobe highlighter from Charlotte Olympia

**What have you actually eaten today?** Two side salads and one slice of Victoria Sponge

**How many pictures, videos or Boomerangs have you uploaded to social media?** Three

**How many pictures didn’t make the cut?** 100

## Lucy, Fashion Graduate

**How many Ubers have you taken this fashion week?** One

**How many blisters do you have?** Zero and proud

**How many free drinks have you had?** One

**How many fags have you had this fashion week?** Zero

**How many shows and presentations have you attended?** One

**How many parties have you attended? **Zero

**How much free swag have you got?** Zero

**What have you actually eaten today?** Nothing yet :/

**How many pictures, videos or Boomerangs have you uploaded to social media? **Zero

**How many pictures didn’t make the cut?** None

## Beth, Fashion Student

**How many Ubers have you taken this fashion week?** Zero

**How many blisters do you have?** Zero

**How many free drinks have you had? A** bottle of water

**How many fags have you had this fashion week?** Zero

**How many shows and presentations have you attended?** One

**How many parties have you attended?** One

**How much free swag have you got?** One

**What have you actually eaten today?** Nothing so far

**How many pictures, videos or Boomerangs have you uploaded to social media?** One video

**How many pictures didn’t make the cut?** Zero

## Victoria, Purple PR Social Media Manager

**How many Ubers have you taken this fashion week?** Zero

**How many blisters do you have?** Zero

**How many free drinks have you had?** One water

**How many fags have you had this fashion week?** Zero

**How many shows and presentations have you attended?** Five

**How many parties have you attended?** Zero

**How much free swag have you got?** None :’(

**What have you actually eaten today?** Nothing yet

**How many pictures, videos or Boomerangs have you uploaded to social media?** Five

**How many pictures didn’t make the cut?** 1000

## Annie, Fashion Assistant

**How many Ubers have you taken this fashion week?** Two

**How many blisters do you have?** So far, zero

**How many free drinks have you had?** Two

**How many fags have you had this fashion week?** Four

**How many shows and presentations have you attended?** Four so far today

**How many parties have you attended?** One

**How much free swag have you got?** Zero

**What have you actually eaten today?** Yoghurt, sandwich and some juice

**How many pictures, videos or Boomerangs have you uploaded to social media?** A few pics on Instagram stories and one actual picture

**How many pictures didn’t make the cut?** God, hundreds

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9 Things Under £9 You Need In Your Life For London Fashion Week

**Follow Lucy on Instagram @lucyalicemorris**

*This article originally appeared on The Debrief.*