A Statistical Study Of London Fashion Week Behaviour

Disclaimer: In no way is this research remotely scientific at all

A Statistical Study Of London Fashion Week Behaviour

by Lucy Morris |

Maybe it was because there were fewer shows on the schedule than usual . Or, maybe it is because the vague concepts of clean eating, mindfulness and wellness have taken hold of the industry, but this February’s London Fashion Week had a distinctively different atmosphere.

For starters, the five-day affair had a new venue, 180 The Strand, which could have had something to do with it. Secondly, it was marred by anti-fur protests. But, with my investigative journalist hat on, I wanted to dig a little deeper. In the name of research, I conducted a totally non-scientific statistical study of LFW autumn/winter 2017 behaviour. I asked a handful of show goers from all aspects of the industry – from celebrity to influencer, intern to writer – to see if the glamour has finally gone from LFW? By and large, people opted for coffee instead of champagne and took the tube instead of a taxi on the work card and left the heels at home. With Brexit looming, there was a lot less swag that usual. However, there is one thing on the rise: Instagram addiction. Check out the results for yourself...

UBER

Naomi Shimada, Model

How many Ubers have you taken this fashion week? Two

How many blisters do you have? Two

How many free drinks have you had? Four, plus a juice

How many fags have you had this fashion week? Zero

How many shows and presentations have you attended? Four so far

How many parties have you attended? Three, I’m planning to go to one a night

How much free swag have you got? I got a hug from Hello Kitty backstage at Ryan Lo – does that count?

What have you actually eaten today? Two pizza slices

How many pictures, videos or Boomerangs have you uploaded to social media? 20

How many pictures didn’t make the cut? More than I can count

Caroline Vreeland, Celebrity Influencer

How many Ubers have you taken this fashion week? Five

How many blisters do you have? Two – one on each foot

How many free drinks have you had? Three glasses of wine and one tequila

How many fags have you had this fashion week? Zero, I don’t smoke

**How many shows and presentations have you attended? **I only got here yesterday so three shows

How many parties have you attended? Three

How much free swag have you got? I got a free stay at Blakes hotel if I promised to Tweet about them

What have you actually eaten today? A lot of chicken!

How many pictures, videos or Boomerangs have you uploaded to social media? Four

How many pictures didn’t make the cut? Zero

Sabrina Carder, Yahoo Style Writer and Fashion Blogger

How many Ubers have you taken this fashion week? Zero

How many blisters do you have? Zero

How many free drinks have you had? Six

How many fags have you had this fashion week? Zero

How many shows and presentations have you attended? 16 shows

How many parties have you attended? Two

How much free swag have you got? I got gifted eight pieces from Rokit Vintage

What have you actually eaten today? Two bags of Proppercorn

How many pictures, videos or Boomerangs have you uploaded to social media? 100

How many pictures didn’t make the cut? 100

Emma McCarthy, Evening Standard Deputy Fashion Editor

How many Ubers have you taken this fashion week? Zero

How many blisters do you have? Zero

How many free drinks have you had? Eight, if you don’t include a coffee

How many fags have you had this fashion week? Only five

How many shows and presentations have you attended? Between 25 and 30

How many parties have you attended? Zero

How much free swag have you got? One Mac strobe highlighter from Charlotte Olympia

What have you actually eaten today? Two side salads and one slice of Victoria Sponge

How many pictures, videos or Boomerangs have you uploaded to social media? Three

How many pictures didn’t make the cut? 100

Lucy, Fashion Graduate

How many Ubers have you taken this fashion week? One

How many blisters do you have? Zero and proud

How many free drinks have you had? One

How many fags have you had this fashion week? Zero

How many shows and presentations have you attended? One

**How many parties have you attended? **Zero

How much free swag have you got? Zero

What have you actually eaten today? Nothing yet :/

**How many pictures, videos or Boomerangs have you uploaded to social media? **Zero

How many pictures didn’t make the cut? None

Beth, Fashion Student

How many Ubers have you taken this fashion week? Zero

How many blisters do you have? Zero

How many free drinks have you had? A bottle of water

How many fags have you had this fashion week? Zero

How many shows and presentations have you attended? One

How many parties have you attended? One

How much free swag have you got? One

What have you actually eaten today? Nothing so far

How many pictures, videos or Boomerangs have you uploaded to social media? One video

How many pictures didn’t make the cut? Zero

Victoria, Purple PR Social Media Manager

How many Ubers have you taken this fashion week? Zero

How many blisters do you have? Zero

How many free drinks have you had? One water

How many fags have you had this fashion week? Zero

How many shows and presentations have you attended? Five

How many parties have you attended? Zero

How much free swag have you got? None :’(

What have you actually eaten today? Nothing yet

How many pictures, videos or Boomerangs have you uploaded to social media? Five

How many pictures didn’t make the cut? 1000

Annie, Fashion Assistant

How many Ubers have you taken this fashion week? Two

How many blisters do you have? So far, zero

How many free drinks have you had? Two

How many fags have you had this fashion week? Four

How many shows and presentations have you attended? Four so far today

How many parties have you attended? One

How much free swag have you got? Zero

What have you actually eaten today? Yoghurt, sandwich and some juice

How many pictures, videos or Boomerangs have you uploaded to social media? A few pics on Instagram stories and one actual picture

How many pictures didn’t make the cut? God, hundreds

Like this? Then you might also be interested in:

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12 NYFW Trends To Make You Purr

Follow Lucy on Instagram @lucyalicemorris

This article originally appeared on The Debrief.

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