On The Campaign Trail: The Best Ads For Spring/Summer 2017

New year, new fashion goals…

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by Emma Firth |
Published on

Sock-layering weather it may be, but fashion’s hottest designers are already gearing up for spring/summer 2017 - with the latest campaigns now flooding in.

MIU MIU
Miu Miu SS17 campaign, shot by Alasdair McLellan. Starring: actress Elle Fanning, Anita Bitton, Lara Stone, Carolyn Murphy and more.*

And this year it’s all about celebrating 2017's breakout stars – including new Louis Vuitton face, 21-year-old American Honey actress Sasha Lane, Quincy Jones' daughter Kenya Kinski-Jones and new Miu Miu squad member, Sonia Ben Ammar.

Brit model twins of the moment, Ruth and May Bell, were cast in Maria Chiruri’s first ad for Dior (shot by female photographer Brigitte Lacombe). The photo series, which kicks off a wider project ‘The Women Behind The Lens’ has a strong feminist message.

‘For the campaign [Chiuri] had decided on the models Ruth and May, twin sisters, with a particular feminine quality: delicate and solid, and of course with a strong bond as sisters,’ Lacombe revealed in a statement. ‘It made it very easy for me to relate to and to portray them.’

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There’s some more familiar faces for Spring, too. From the impeccably cool Chloë Sevigny for J.W.Anderson, Naomi Campbell for Givenchy Jeans to Bella Hadid following in Kendall's footsteps by starring in Fendi's campaign for the first time.

Click through the gallery above to see all the SS17 campaigns so far...

Gallery

SS17 Campaigns - Grazia

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The Queen of Cool, Chloë Sevigny, stars in J.W.Anderson's latest campaign. Photographer: Jamie Hawkesworth.

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Identical twins Ruth and May Bell star in Dior's campaign. Photographer: Brigette Lacombe.

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Anna Ewers, Lexi Boling, Binx Walton and Lil Yachty star in Alexander Wang's Spring/Summer 2017 campaign. Photographers: Inez and Vinoodh.

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Mariacarla Boscono and Vittoria Ceretti for Givenchy. Photographers: Mert and Marcus.

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Bella Hadid for Fendi, shot by Karl Lagerfeld.

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Edie Campbell stars in Versace's new campaign. Photographer: Bruce Weber.

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Stella Maxwell and rising star Jordan Kale Barrett in Roberto Cavalli SS17 campaign. Photographers: Luca and Alessandro Morelli.

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Up-and-coming actress, Sasha Lane, stars in Louis Vuitton's campaign entitled 'Series 6'. Photographer: Bruce Weber.

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CREDIT: Moschino

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Keeping it in the family, Gigi Hadid also stars in the latest campaign from Moschino, shot by Steven Meisel

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CREDIT: Moschino

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Bella Hadid is a paper doll princess in the latest campaign from Moschino, shot by Steven Meisel

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Gigi Hadid bares all in a series of stunning black and white images for Stuart Weitzman, shot by Mario Testino.

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Kate Boss exudes glamour in Tory Burch's new SS17 campaign, photographed and styled by fashionista Margaret Zhang.

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Colour-blocking is key to Miu Miu's SS17, shot by Alasdair McLellan, starring Lara Stone, Karen Elson and Sonia Ben Ammar.

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CREDIT: Alexander McQueen

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Alexander McQueen’s spring/summer '17 campaign features model Vittoria Ceretti. Photographer: Jamie Hawkesworth.

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SS17 CAMPAIGNS

Chloe Moretz embodies Americana cool in Coaches latest campaign, shot by longtime Coach collaborator Steven Meisel and styled by Karl Templer.

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Chloé's SS17 campaign is all about the romantic details, floaty silhouettes and crisp fabrics. "For me this collection is about going back to the roots and simplicity of French style," Clare Waight Keller says. "For effortless clothes in beautiful proportions."

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Russian supermodel Sasha Pivovarova stars in FRAME's uber chic and stripped back Spring/Summer 2017 campaign, shot by Erik Torstensson.

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Sasha Pivovarova works the soft utility trend for Spring 2017 in FRAME's new campaign by Erik Torstensson

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Kenya Kinski Jones and Will Peltz are a model couple (literally - the pair have been in a relationship for nearly six years) in Ermanno Scervino's SS17 campaign by Peter Lindbergh.

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SS17 CAMPAIGNS

Gigi Hadid rocks the coolest '80s-style curls for Max Mara's SS17 campaign, shot by Steven Meisel.

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Ermanno Scervino's SS17 campaign by Peter Lindbergh, starring Kenya Kinski Jones (daughter of Quincy Jones).

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Naomi Campbell and Justin Levy front Givenchy Jeans new campaign for SS17, styled by Carine Roitfeld and shot by fashion photography duo Luigi and Iango.

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Alexa Chung looks pretty in pink in the SS17 campaign for Longchamp Paris.

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Alexa Chung, our all-time favourite fashionista, has been working her sartorial charm in the SS17 campaign for Longchamp Paris.

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Shoe porn alert from Chiara Ferragni's colourful campaign, starring Lera Pentelute and shot by Brendan Stumpf

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Street style star, blogger and designer Chiara Ferragni, reveals her dreamy SS17 ad, starring Lera Pentelute and shot by Brendan Stumpf

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Danish model to watch, Frederikke Sofie, stars in Maje's SS17 campaign

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Lily Aldridge stars in Salvatore Ferragamo's SS17 campaign, shot by Peter Lindebergh

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Lily Aldridge stars alongside Andres Velencoso and McKenna Hellam in Salvatore Ferragamo's SS17 campaign, shot by Peter Lindebergh

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Sofia Sanchez de Betak is the face of Roger Vivier's Spring Summer 2017, launching the Viv' Tango bag (an homage to her Argentinean roots).

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The Kooples unveils its new Spring-Summer 2017 collection and looks back at the origins of a romantic encounter.

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Bella Hadid stars in DKNY's new sleek campaign - a love letter to New York of sorts - shot by photographer Collier Schorr

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CREDIT: COS

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The spring/summer '17 campaign for COS took place in New York's West Chelsea art district. Photographer: Zoë Ghertner

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CREDIT: Giorgio Armani

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The Giorgio Armani spring/summer campaign. Photographers: Mert Alas and Marcus Piggot.

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COACH ss 17 campaign

Set in lush grass against the backdrop of New York City's skyline, Coach's Spring 2017 shot - photographed by none other than Steven Meisel - is a mix of romantic blush pink prints and tough studded leather jackets.

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Scotch & Soda's SS17 campaign shot by Emma Summerton and styled by Patti Wilson.

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Valention's SS17 campaign shot by David Sims.

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CREDIT: Theory

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Theory's spring/summer '17 campaign was shot by Erik Tortensson and features models including Adwoa Aboah, Amber Valettta, Fei Fei Sun, Lily Aldridge and Liya Kebede.

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Céline Summer 17 campaign by Juergen Teller and Zoë Ghertner.

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Rosie Huntington-Whiteley stars in the campaign for Rosie HW X PAIGE collection.

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CREDIT: Very

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Suki Waterhouse's younger sisters, Immy and Maddie, star in the spring/summer '17 campaign for V By Very.

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Emily Ratajkowski stars in DKNY's Spring/ Summer 2017 intimates, hoisery and sleepwear campaign, shot by Sebastian Faena.

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DKNY debuts Emily Ratajkowski for Spring/ Summer 2017 intimates, hoisery and sleepwear campaign, shot by Sebastian Faena.

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