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Self-Portrait Are Opening A London Store

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Cult fashion label Self-Portrait are opening their first ever store. Located in a central London space, the shop is set to open later this Spring.

Currently stocked in Harrods, Selfridges and a number of online stores, this is the first chance for Self-Portrait fans to shop their entire range up close and personal in one place.

Launched in 2013 by the Malaysian-born Central Saint Martins alumnus, Han Chong, the brand quickly found fame for their feminine silhouettes, intricate designs and accessible price points. In particular, their covetable lace midi dresses became the occasion wear item to be seen in, and consequently spawned an array of copycat styles on the high street.

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Loved by the likes of Kristen Stewart, Reese Witherspoon, Miranda Kerr and Rachel McAdams, the brand has established itself as an A-list favourite. The royals are loyal supporters too with Kate Middleton, sister Pippa, Meghan Markle and Princess Eugenie all donning Chong’s designs in the past few years.

Since launching the brand have expanded beyond women's ready-to-wear and now also offer bridal, accessories and footwear.

While the details of the brand’s first store are currently being kept under wraps we have everything crossed it will be opening ASAP, and in time for the upcoming wedding season.