Rosie Huntington-Whiteley has teamed up with Marks & Spencer and Breast Cancer Now, to launch the #ShowYourStrap selfie campaign to help fight breast cancer. The initiative asks participants to post a selfie to Facebook, Instagram or Twitter, with the suggestion of donating £3 to the cause and calling on friends to do the same.
To help fund the cause further, Rosie released her new 19-piece range with M&S - including a post-surgery bra - to coincide with Breast Cancer Awareness month, with 10% of each sale donated to Breast Cancer Now.With the collaboration they hope to aid in Breast Cancer Now's goal to help prevent 9,000 cases of breast cancer a year by 2025.
The #ShowYourStrap selfies are already coming in thick and fast. Here's the famous faces who've taken part so far:
Want to take part too? Post your #ShowYourStrap selfie now to Instagram, Twitter or Facebook and ask your friends to do the same. To support M&S and Breast Cancer Now's cause, they recommend making a £3 donation to Breast Cancer Now by texting support to 70003. Find out more here.
Here's what Rosie had to say when we chatted to her about latest vintage-look line for M&S, and to find out more about #ShowYourStrap.
**How long have you been doing the range for M&S? **
I launched the very first Rosie for Autograph collection with Marks & Spencer in 2012, I can’t quite believe it; the latest collection that will launch on 29th September will be my eleventh!
**Why did you want to get into fashion design? **
I’ve always had a huge interest in fashion from a really young age and it’s something that I’ve always wanted to pursue. I love working with Soozie Jenkinson, the head of lingerie design at M&S, on developing ranges, we have a mutual passion for lingerie which is the driving force that has helped form a really natural development and true partnership over the years.
What's the inspiration behind this collection?
We really wanted to create a collection that would appeal to all women, that’s why there are a variety of beautiful lingerie and sleepwear options. I worked alongside an expert colourist to select the vibrant pink tone that is flattering on a variety of skin tones and epitomises femininity.
What is #ShowYourStrap?
#ShowYourStrap is a fundraising campaign from M&S that will launch at the same time as my new range. M&S would love women to show their support (and their bra strap) in a social media selfie, then make a donation if they would like to this important appeal.