River Island have unveiled a new gender neutral childrenswear collection. Part of the high street giant’s Studio Kids range, the pieces are designed to be worn by both boys and girls.
‘Not his, not hers... mine! RI Studio kids is back with a unisex collection that celebrates personal style over gender. It's their style, their way. #RIFreestyle,’ the brand wrote on Instagram.
Aimed at children aged five to twelve, the idea behind the collection is ‘kids just want to be kids’. The 12-piece sportswear inspired range includes leggings, hoodies and tees in an array of neutral hues and graphic prints.
The launch comes hot on the heels of John Lewis who became the first UK department store to combat gender stereotypes when the unveiled their new 'genderless' clothing collection aimed at both boys and girls earlier this year.
These new genderless clothing collections provide a refreshing alternative for parents in a market still saturated with gendered, and sometimes sexist clothes. A number of high street brands have come under fire of late for imposing gender stereotypes on children with the slogans they use on their t-shirts.
Morrisons, for instance, were criticized for selling a t-shirt for girls with the words, ‘Little girl, big smiles and a t-shirt for boys with the phrase, ‘Little man, big ideas’.