See Rihanna’s First Campaign For Puma Since Becoming Their Creative Director

See Rihanna's First Campaign For Puma

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by Grazia |

It was announced last December that Rihanna was made the creative director of Puma's fitness and training line. Skip to May and we finally have a first look of the brand under her direction, with her first campaign.

In the black and white campaign image RiRi wears striped leggings, a cropped black Puma sweatshirt with another grey sweatshirt tied around her waist, a Golf-club-ready visor and Pulse XT trainers. Puma shared the teaser for the campaign on their social channels with the caption: "An icon who does it all needs a shoe that can keep up."

Rihanna said back in December of the collaboration: "It’s great to find a brand that celebrates strength and individuality. I couldn't think of a more perfect partner to collaborate with as a creative director. I'm excited for you to see what Puma and I come up with.”

Rihanna for Puma
Rihanna for Puma

Puma's chief executive officer Bjørn Gulden told WWD: "Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition—all these things make her a perfect ambassador for our brand."

Take a look through the gallery below to see Rihanna's style evolution...

Gallery

Rihanna Style - Best Dresses & Outfits

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Rihanna wearing Balmain in Los Angeles - 19 June 2014

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Rihanna in New York, August 2014

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Rihanna in helmut Lang, New York - 18 August 2014

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Rihanna in Alexander Haider Ackermann and Balenciaga, New York - 20 August 2014

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Rihanna at a game between the Oklahoma City Thunder and the Los Angeles Clippers on May 15, 2014

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Melissa Forde and Rihanna attend an NBA playoff game between Oklahoma City Thunder and the Los Angeles Clippers on May 9, 2014

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Rihanna attends the Christian Dior Cruise 2015 Show on May 7, 2014 in New York City

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Rihanna attends the 2014 'Met Ball' on May 5th

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Rihanna is seen at the after-party for The Costume Institute Benefit Gala on May 5, 2014 in New York

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Rihanna in the audience at the 2014 iHeartRadio Music Awards on May 1, 2014 in LA

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Rihanna attends Roc Nation Sports 1 Year Anniversary Luncheon at TAO Downtown on April 28, 2014 in New York

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Rihanna at the Toronto Raptors vs Brooklyn Nets playoff game on April 25, 2014 in New York

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Rihanna at the 2014 MTV Movie Awards LA Live on April 13, 2014

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Rihanna at Oklahoma City Thunder vs the Los Angeles Clippers on April 9, 2014 in LA

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Rihanna attends the Miu Miu show on March 5, 2014 in Paris, France wearing a Prada coat

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Rihanna attends the Chanel show on March 4, 2014 in Paris, France dressed in Chanel

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Rihanna attends the Stella McCartney show as part of the Paris Fashion Week Womenswear Fall/Winter 2014-2015 on March 3, 2014 in Paris, France

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Rihanna attends the Roc Nation pre-Grammy brunch on January 25, 2014 in Los Angeles, California

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Rihanna poses in the press room at the 2013 American Music Awards at Nokia Theatre L.A. Live on November 24, 2013 in Los Angeles, California

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Rihanna in Alexander Wang out and about in London - 11 September 2013

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Rihanna at Opening Ceremony at New York Fashion Week - September 2013

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Rihanna at Alexander Wang after party at New York Fashion Week - September 2013

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Rihanna in Balmain at 2013 MTV Video Music Awards after party - 25 August 2013

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Rihanna at 'Lyon' restaurant, West Village, New York - 12 August 2013

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Rihanna out and about in London - 20 July 2013

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Rihanna in London - 18 July 2013

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Rihanna in Rag & Bone out and about in Manchester - 16 July 2013

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Rihanna in visor by Fleet Ilya out and about in London - 15 July 2013

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Rihanna in Gareth Pugh out and about in London - 14 July 2013

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Rihanna in Givenchy by Riccardo Tisci menswear and Versace shoes in Monaco - 13 July 2013

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Rihanna in KTZ in Denmark - 6 July 2013

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Rihanna in Tom Ford AW13 boots arriving in Poland - 6 July 2013

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Rihanna at Chanel show, Haute Couture Fall Winter 2013, Paris Fashion Week - 2 July 2013

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Rihanna out and about, London, Britain - 20 June 2013

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Oiut and about in New York - 17 July 2015 [Rex]

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Wearing Marni dress and Chanel loafers out and about in New York - 13 July 2015 [Rex]

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At the Dior Autumn/ Winter photocall in Tokyo - 16 June 2015 [Rex]

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Out and about in New York - 1 June 2015 [Rex]

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At the Met Gala wearing Guo Pei - 4 May 2015 [Rex]

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At the Jimmy Kimmel Live show wearing Moschino - 1 April 2015 [Rex]

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At the Home premiere wearing Dior - 22 March 2015 [Rex]

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At the Good Morning America show wearing Pascal Millet - 13 March 2015 [Rex]

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At the Fendi fashion store opening in New York - 13 February 2015 [Rex]

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At the Grammy Awards wearing Giambattista Valli - 8 February 2015 [Rex]

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Out and about in New York - 23 December 2014 [Rex]

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At the Diamond Ball wearing Zac Posen - 11 December 2014 [Rex]

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At the British Fashion Awards wearing Stella McCartney - 1 December 2014 [Rex]

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At the It's Not Over premiere wearing Altuzarra - 18 November 2014 [Rex]

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At the amfAR Inspiration Gala wearing Tom Ford - 29 October 2014 [Rex]

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At the Edun show at New York Fashion Week - 7 September 2014 [Rex]

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Out and about in New York wearing Alexander Wang for H&M - 7 September 2014 [Rex]

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Out and about in New York wearing Adam Selman - 5 September 2014 [Rex]

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