It was announced last December that Rihanna was made the creative director of Puma's fitness and training line. Skip to May and we finally have a first look of the brand under her direction, with her first campaign.
In the black and white campaign image RiRi wears striped leggings, a cropped black Puma sweatshirt with another grey sweatshirt tied around her waist, a Golf-club-ready visor and Pulse XT trainers. Puma shared the teaser for the campaign on their social channels with the caption: "An icon who does it all needs a shoe that can keep up."
Rihanna said back in December of the collaboration: "It’s great to find a brand that celebrates strength and individuality. I couldn't think of a more perfect partner to collaborate with as a creative director. I'm excited for you to see what Puma and I come up with.”
![Rihanna for Puma](https://images.bauerhosting.com/legacy/lifestyle-legacy/93/b452d/5cff3/72342/c6f0e/d44dd/c98cb/rihanna_1200x1200.jpg?auto=format&w=1440&q=80)
Puma's chief executive officer Bjørn Gulden told WWD: "Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition—all these things make her a perfect ambassador for our brand."
Take a look through the gallery below to see Rihanna's style evolution...
Rihanna Style - Best Dresses & Outfits
![Rihanna style 1](https://images.bauerhosting.com/legacy/lifestyle-legacy/f1/8aa02/92e81/95baa/e7235/c2a2b/6552e/Rihanna%20style%201_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 1
Rihanna wearing Balmain in Los Angeles - 19 June 2014
![Rihanna style 2](https://images.bauerhosting.com/legacy/lifestyle-legacy/2a/86f87/4511c/de3d2/5bac6/d901a/f885d/Rihanna%20style%202_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 2
Rihanna in New York, August 2014
![Rihanna style 3](https://images.bauerhosting.com/legacy/lifestyle-legacy/39/affd6/034fe/66218/3da77/e62c4/3ec70/Rihanna%20style%203_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 3
Rihanna in helmut Lang, New York - 18 August 2014
![Rihanna style 4](https://images.bauerhosting.com/legacy/lifestyle-legacy/41/24167/58d60/86fef/badcf/925eb/43802/Rihanna%20style%204_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 4
Rihanna in Alexander Haider Ackermann and Balenciaga, New York - 20 August 2014
![Rihanna style 5](https://images.bauerhosting.com/legacy/lifestyle-legacy/68/49525/076db/645da/427d7/ece1b/cc5b6/Rihanna%20style%205_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 5
Rihanna at a game between the Oklahoma City Thunder and the Los Angeles Clippers on May 15, 2014
![Rihanna style 6](https://images.bauerhosting.com/legacy/lifestyle-legacy/61/c7a8c/1e7cb/7982b/d81cc/99955/ebdbb/Rihanna%20style%206_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 6
Melissa Forde and Rihanna attend an NBA playoff game between Oklahoma City Thunder and the Los Angeles Clippers on May 9, 2014
![Rihanna style 7](https://images.bauerhosting.com/legacy/lifestyle-legacy/2f/8b09c/45bef/c7ae3/766c9/cc940/61640/Rihanna%20style%207_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 7
Rihanna attends the Christian Dior Cruise 2015 Show on May 7, 2014 in New York City
![Rihanna style 8](https://images.bauerhosting.com/legacy/lifestyle-legacy/85/fa1eb/97ecc/a67a3/6ac3e/c7c74/eb416/Rihanna%20style%208_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 8
Rihanna attends the 2014 'Met Ball' on May 5th
![Rihanna style 9](https://images.bauerhosting.com/legacy/lifestyle-legacy/47/f1c9c/9c115/75037/786a2/90751/df870/Rihanna%20style%209_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 9
Rihanna is seen at the after-party for The Costume Institute Benefit Gala on May 5, 2014 in New York
![Rihanna style 10](https://images.bauerhosting.com/legacy/lifestyle-legacy/42/c7745/d9d77/adb77/4530a/af82c/d837b/Rihanna%20style%2010_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 10
Rihanna in the audience at the 2014 iHeartRadio Music Awards on May 1, 2014 in LA
![Rihanna style 11](https://images.bauerhosting.com/legacy/lifestyle-legacy/68/ae552/93e92/8a5dc/1b0e5/9a08a/1044c/Rihanna%20style%2011_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 11
Rihanna attends Roc Nation Sports 1 Year Anniversary Luncheon at TAO Downtown on April 28, 2014 in New York
![Rihanna style 12](https://images.bauerhosting.com/legacy/lifestyle-legacy/27/44879/3b453/0dcd9/667f0/0459c/2dc73/Rihanna%20style%2012_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 12
Rihanna at the Toronto Raptors vs Brooklyn Nets playoff game on April 25, 2014 in New York
![Rihanna style 13](https://images.bauerhosting.com/legacy/lifestyle-legacy/66/14315/c5a99/8428b/79df6/fd8cc/8b428/Rihanna%20style%2013_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 13
Rihanna at the 2014 MTV Movie Awards LA Live on April 13, 2014
![Rihanna style 14](https://images.bauerhosting.com/legacy/lifestyle-legacy/58/05da3/a9269/582f7/22c1f/fe49a/f5342/Rihanna%20style%2014_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 14
Rihanna at Oklahoma City Thunder vs the Los Angeles Clippers on April 9, 2014 in LA
![Rihanna style 15](https://images.bauerhosting.com/legacy/lifestyle-legacy/c0/5e50a/67295/585ee/ce176/f8694/97691/Rihanna%20style%2015_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 15
Rihanna attends the Miu Miu show on March 5, 2014 in Paris, France wearing a Prada coat
![Rihanna style 16](https://images.bauerhosting.com/legacy/lifestyle-legacy/d9/e3a22/54214/bc071/6c52a/bd6d5/d437e/Rihanna%20style%2016_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 16
Rihanna attends the Chanel show on March 4, 2014 in Paris, France dressed in Chanel
![Rihanna style 17](https://images.bauerhosting.com/legacy/lifestyle-legacy/13/2f673/09a0e/b6791/e2747/0873b/95588/Rihanna%20style%2017_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 17
Rihanna attends the Stella McCartney show as part of the Paris Fashion Week Womenswear Fall/Winter 2014-2015 on March 3, 2014 in Paris, France
![Rihanna style 18](https://images.bauerhosting.com/legacy/lifestyle-legacy/43/5dcfd/88ef0/f1cd0/9ab5c/fb0a2/ee63c/Rihanna%20style%2018_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 18
Rihanna attends the Roc Nation pre-Grammy brunch on January 25, 2014 in Los Angeles, California
![Rihanna style 19](https://images.bauerhosting.com/legacy/lifestyle-legacy/b1/7500b/c79b1/b1192/0508e/ff13c/7f12e/Rihanna%20style%2019_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 19
Rihanna poses in the press room at the 2013 American Music Awards at Nokia Theatre L.A. Live on November 24, 2013 in Los Angeles, California
![Rihanna style 20](https://images.bauerhosting.com/legacy/lifestyle-legacy/71/861c8/2a8c3/3a39e/7f74a/e6134/2e273/Rihanna%20style%2020_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 20
Rihanna in Alexander Wang out and about in London - 11 September 2013
![Rihanna style 21](https://images.bauerhosting.com/legacy/lifestyle-legacy/6d/91c8e/67811/e7d04/ae04c/06d9d/293e6/Rihanna%20style%2021_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 21
Rihanna at Opening Ceremony at New York Fashion Week - September 2013
![Rihanna style 22](https://images.bauerhosting.com/legacy/lifestyle-legacy/61/87f0c/55e92/00080/a7024/95ff3/ec907/Rihanna%20style%2022_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 22
Rihanna at Alexander Wang after party at New York Fashion Week - September 2013
![Rihanna style 23](https://images.bauerhosting.com/legacy/lifestyle-legacy/46/8dcaa/d494a/96cf6/6132b/199f8/71d8a/Rihanna%20style%2023_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 23
Rihanna in Balmain at 2013 MTV Video Music Awards after party - 25 August 2013
![Rihanna style 24](https://images.bauerhosting.com/legacy/lifestyle-legacy/72/7685c/25f5f/8a3a5/50ec6/93b2d/59c2d/Rihanna%20style%2024_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 24
Rihanna at 'Lyon' restaurant, West Village, New York - 12 August 2013
![Rihanna style 25](https://images.bauerhosting.com/legacy/lifestyle-legacy/db/65690/7b206/12fb5/c0945/60e4c/aeb24/Rihanna%20style%2025_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 25
Rihanna out and about in London - 20 July 2013
![Rihanna style 26](https://images.bauerhosting.com/legacy/lifestyle-legacy/f0/d4975/22eb4/dd3ba/59da6/4a119/09c6b/Rihanna%20style%2026_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 26
Rihanna in London - 18 July 2013
![Rihanna style 27](https://images.bauerhosting.com/legacy/lifestyle-legacy/f8/1c7f1/36420/bf776/a5721/a34ab/92eff/Rihanna%20style%2027_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 27
Rihanna in Rag & Bone out and about in Manchester - 16 July 2013
![Rihanna style 28](https://images.bauerhosting.com/legacy/lifestyle-legacy/78/906a5/d9d43/55171/4a63a/e7d77/3a547/Rihanna%20style%2028_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 28
Rihanna in visor by Fleet Ilya out and about in London - 15 July 2013
![Rihanna style 29](https://images.bauerhosting.com/legacy/lifestyle-legacy/5e/242ea/6af57/dbb69/37980/84831/10ce6/Rihanna%20style%2029_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 29
Rihanna in Gareth Pugh out and about in London - 14 July 2013
![Rihanna style 30](https://images.bauerhosting.com/legacy/lifestyle-legacy/8e/48067/c9c92/9d069/6af50/61c23/f29c3/Rihanna%20style%2030_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 30
Rihanna in Givenchy by Riccardo Tisci menswear and Versace shoes in Monaco - 13 July 2013
![Rihanna style 31](https://images.bauerhosting.com/legacy/lifestyle-legacy/ba/d9ee9/f7619/26d89/a6581/898d2/4b5e6/Rihanna%20style%2031_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 31
Rihanna in KTZ in Denmark - 6 July 2013
![Rihanna style 32](https://images.bauerhosting.com/legacy/lifestyle-legacy/8c/a25f6/c6131/080fe/6d4f2/5b731/1b6ab/Rihanna%20style%2032_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 32
Rihanna in Tom Ford AW13 boots arriving in Poland - 6 July 2013
![Rihanna style 33](https://images.bauerhosting.com/legacy/lifestyle-legacy/d2/119dd/1c776/4b172/791bd/84aef/71ae8/Rihanna%20style%2033_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 33
Rihanna at Chanel show, Haute Couture Fall Winter 2013, Paris Fashion Week - 2 July 2013
![Rihanna style 34](https://images.bauerhosting.com/legacy/lifestyle-legacy/e9/b943f/c2db6/8e1e3/f4282/1a4a3/8d316/Rihanna%20style%2034_700x1050.jpg?auto=format&w=1440&q=80)
Rihanna style 34
Rihanna out and about, London, Britain - 20 June 2013
![rexfeatures_4905797a](https://images.bauerhosting.com/legacy/lifestyle-legacy/3c/65502/6085f/f58fc/59d18/19dde/4d6ec/rexfeatures_4905797a_700x1050.jpg?auto=format&w=1440&q=80)
rexfeatures_4905797a
Oiut and about in New York - 17 July 2015 [Rex]
![rexfeatures_4901451h](https://images.bauerhosting.com/legacy/lifestyle-legacy/7f/e85be/4319d/95b5a/1556c/298fa/611e4/rexfeatures_4901451h_700x1050.jpg?auto=format&w=1440&q=80)
rexfeatures_4901451h
Wearing Marni dress and Chanel loafers out and about in New York - 13 July 2015 [Rex]
![rexfeatures_4848985c](https://images.bauerhosting.com/legacy/lifestyle-legacy/6c/8b033/0ab68/8ce20/26021/4adba/cfc58/rexfeatures_4848985c_700x1050.jpg?auto=format&w=1440&q=80)
rexfeatures_4848985c
At the Dior Autumn/ Winter photocall in Tokyo - 16 June 2015 [Rex]
![rexfeatures_4818162h](https://images.bauerhosting.com/legacy/lifestyle-legacy/46/56f35/2ce65/9aff3/193e5/ea638/56217/rexfeatures_4818162h_700x1050.jpg?auto=format&w=1440&q=80)
rexfeatures_4818162h
Out and about in New York - 1 June 2015 [Rex]
![rexfeatures_4743047ne](https://images.bauerhosting.com/legacy/lifestyle-legacy/62/b3e90/bd443/e6fa8/3a0bc/88418/e31b6/rexfeatures_4743047ne_700x1050.jpg?auto=format&w=1440&q=80)
rexfeatures_4743047ne
At the Met Gala wearing Guo Pei - 4 May 2015 [Rex]
![rexfeatures_4606506i](https://images.bauerhosting.com/legacy/lifestyle-legacy/4a/b5aae/a19b6/77353/1d084/62be6/1e2d2/rexfeatures_4606506i_700x1050.jpg?auto=format&w=1440&q=80)
rexfeatures_4606506i
At the Jimmy Kimmel Live show wearing Moschino - 1 April 2015 [Rex]
![rexfeatures_4577932bd](https://images.bauerhosting.com/legacy/lifestyle-legacy/e7/49612/e93c5/f3f6e/e22da/f3e37/5b57f/rexfeatures_4577932bd_700x1050.jpg?auto=format&w=1440&q=80)
rexfeatures_4577932bd
At the Home premiere wearing Dior - 22 March 2015 [Rex]
![rexfeatures_4527855a](https://images.bauerhosting.com/legacy/lifestyle-legacy/e6/2ab70/e75d8/d79d4/d3eca/3d031/37746/rexfeatures_4527855a_700x1050.jpg?auto=format&w=1440&q=80)
rexfeatures_4527855a
At the Good Morning America show wearing Pascal Millet - 13 March 2015 [Rex]
![rexfeatures_4432844a](https://images.bauerhosting.com/legacy/lifestyle-legacy/3d/2a53c/b8d71/6ff1e/74a5e/a8d4e/b6ad5/rexfeatures_4432844a_700x1050.jpg?auto=format&w=1440&q=80)
rexfeatures_4432844a
At the Fendi fashion store opening in New York - 13 February 2015 [Rex]
![rexfeatures_4419635g](https://images.bauerhosting.com/legacy/lifestyle-legacy/25/1871b/cf971/0c3a1/020c2/87ece/0f9b6/rexfeatures_4419635g_700x1050.jpg?auto=format&w=1440&q=80)
rexfeatures_4419635g
At the Grammy Awards wearing Giambattista Valli - 8 February 2015 [Rex]
![rexfeatures_4327422j](https://images.bauerhosting.com/legacy/lifestyle-legacy/ef/9c9e3/f2ccd/aced7/dcbf9/1bd40/ce019/rexfeatures_4327422j_700x1050.jpg?auto=format&w=1440&q=80)
rexfeatures_4327422j
Out and about in New York - 23 December 2014 [Rex]
![rexfeatures_4300882bl](https://images.bauerhosting.com/legacy/lifestyle-legacy/d2/a8e1b/47f06/d89ca/d5e6e/25187/b7003/rexfeatures_4300882bl_700x1050.jpg?auto=format&w=1440&q=80)
rexfeatures_4300882bl
At the Diamond Ball wearing Zac Posen - 11 December 2014 [Rex]
![rexfeatures_4273048ft](https://images.bauerhosting.com/legacy/lifestyle-legacy/96/797ce/301c8/84c36/8e9b6/26694/f1da7/rexfeatures_4273048ft_700x1050.jpg?auto=format&w=1440&q=80)
rexfeatures_4273048ft
At the British Fashion Awards wearing Stella McCartney - 1 December 2014 [Rex]
![rexfeatures_4251833n](https://images.bauerhosting.com/legacy/lifestyle-legacy/df/fd6f5/cde11/56ec6/e7b74/cacd2/38ef1/rexfeatures_4251833n_700x1050.jpg?auto=format&w=1440&q=80)
rexfeatures_4251833n
At the It's Not Over premiere wearing Altuzarra - 18 November 2014 [Rex]
![rexfeatures_4229814gv](https://images.bauerhosting.com/legacy/lifestyle-legacy/4a/9c670/76c42/c92aa/ddf4f/82cec/95dfb/rexfeatures_4229814gv_700x1050.jpg?auto=format&w=1440&q=80)
rexfeatures_4229814gv
At the amfAR Inspiration Gala wearing Tom Ford - 29 October 2014 [Rex]
![rexfeatures_4101836a](https://images.bauerhosting.com/legacy/lifestyle-legacy/33/58827/c6481/ff1b0/60db4/1fc68/0135b/rexfeatures_4101836a_700x1050.jpg?auto=format&w=1440&q=80)
rexfeatures_4101836a
At the Edun show at New York Fashion Week - 7 September 2014 [Rex]
![rexfeatures_4101826j](https://images.bauerhosting.com/legacy/lifestyle-legacy/fc/53ba0/6de23/aa651/7bd60/cbc34/6ddb1/rexfeatures_4101826j_700x1050.jpg?auto=format&w=1440&q=80)
rexfeatures_4101826j
Out and about in New York wearing Alexander Wang for H&M - 7 September 2014 [Rex]
![rexfeatures_4101452b](https://images.bauerhosting.com/legacy/lifestyle-legacy/63/b8655/503b7/a5eb3/9d9fa/40f93/1d3b8/rexfeatures_4101452b_700x1050.jpg?auto=format&w=1440&q=80)
rexfeatures_4101452b
Out and about in New York wearing Adam Selman - 5 September 2014 [Rex]