Sian Clifford stole the show at Friday’s BAFTA TV Awards, delivering a heartfelt speech and a supremely stylish #backyardbaftas look in one fell swoop. The dress in question - a tiered and puff-sleeved number from fashion editor favourite The Vampire’s Wife - is still available for £775. The even better news? You can wear an almost identical style for just £15.
By Rotation, the clothing rental app that allows you to monetise your wardrobe and/or borrow someone’s else, has a stash of dresses from The Vampire’s Wife - and some have a weekly rental rate of just £21. The styles are very similar to Clifford’s - with puffed sleeves, ruffled skirts and blossom prints - and the sizes range from UK 6 to 16. Stacey Dooley borrowed one of the brand’s shimmering pink, floor-sweeping frocks a mere two days ago. It’s just £15 a day or £42 a week to rent - and has already got 36,000 likes.
The Vampire’s Wife is one of the app’s most popular brands, according to its founder Eshita Kabra-Davies. ‘While trending contemporary brands fare well on By Rotation, timeless investment pieces such as The Vampire's Wife are a clear favourite for our Rotators,’ she says. Other favourites include cool-girl labels such as Ganni, Jacquemus, Rixo, Rotate Birger Christensen and Cecilie Banhsen, many of which have occasionwear dresses that will make next year’s wedding circuit infinitely easier on your bank balance.
Rotate Birger Christensen’s high-necked, puff-sleeved dress the colour of mint creams has a rental rate of just £10 per day, while Ganni’s classic leopard print wrap dress is £36.
‘During lockdown, By Rotation saw a huge increase in listings with people clearing out their wardrobes and looking for additional ways to make some money,’ says Kabra-Davies. ‘Now with lockdown easing, our community is very active on the app, looking to dress up for any occasion. In the last week we have seen a 130% increase in pre-booked rentals for future dinners, staycations and now weddings.’
What are you waiting for? Download the app - and start rotating.
SEE: The Best BAFTAs Looks
1 of 9Jodie Comer
According to Instagram, Jodie Comer almost had to wear pyjamas. Thank goodness this heatwave-ready dress (from Duro Olowu) arrived at the last minute. She just added some accessories - Loewe shades and Completedworks earrings - before cracking open the champagne.
2 of 9Nina Toussaint-White
Nina Toussaint-White looked entirely weather-appropriate (not to mention stunning) in snow white Huishan Zhang, accessorising with Phine jewellery and Stuart Weitzman shoes.
3 of 9Gbemisola Ikumelo
She stole the 'show' - with a voluminous gown that said 'drama' - but Gbemisola Ikumelo missed the red carpet. The Famalam star posted: 'Just me "indoors" chilling in my BAFTA ballgown! Who needs a red carpet?? (Me. I do. I need a red carpet.)'
4 of 9Daisy Edgar-Jones
We've all been watching her lockdown wardrobe so, naturally, Daisy Edgar-Jones pulled it out of the bag for last night's BAFTAs. Wearing diamante-embellished Miu Miu, the Normal People star joked that it was nice to not be wearing slippers.
5 of 9Helen Behan
The Elizabeth Is Missing actor wore an emerald-green gown (and a wink) for her official portrait with Rankin.
6 of 9Suranne Jones
Nominated for leading actress in Gentleman Jack, Suranne Jones chose a butter-wouldn't-melt dress from London-based O Pioneers (custom made from Liberty fabric) for the beige carpet.
7 of 9Aisling Bea
Scooping the breakout talent award, Aisling Bea looked smashing in a polka dot gown.
8 of 9Jessica Hynes
Actor, director and writer Jessica Hynes channeled classic red carpet glamour in a LBD (that's long black dress).
9 of 9Stacey Dooley
Stacey wore a strapless velvet frock (with an impressive fishtail hem) that, according to Instagram, was sourced months ago.
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