Despite events of the past 18 months, the rental market has exploded, enjoying its best year to date. Even during the lockdowns of last year, rental platforms were reporting business increases of up to 1,000% over the course of just a few weeks. When you add the climate crisis into the mix, with the unavoidable truth that the fashion industry is one of the largest polluters, it's no wonder that many designers have jumped at the chance to make their creations available to rent. The latest to do so? Burberry.
The British brand has teamed up with My Wardrobe HQ (the platform responsible for some of the most high-profile rentals of the year, including Carrie Johnson's wedding dress) to provide its first-ever rental and resale offering, including some of the most sought-after Burberry pieces. There are the famous trench coats (which have an extensive A-list fan club) and accessories in the iconic house check, as well as beautiful bags and some excellent workwear options.
Not only will this edit champion a more circular future, it will also benefit Smart Works, a charity with which Burberry has worked since 2013. 40% of each transaction will be given to the charity which provides smart workwear and coaching to unemployed women who want to re-enter the workforce. Its patron is Meghan Markle, who has previously created sell-out collections to help raise money.
The campaign to accompany this launch was shot by Misan Harriman, the acclaimed photographer who was recently appointed chair of the Southbank Centre. Everything is available to rent (or even buy, for those who really fall in love with the pieces) as of today, on My Wardrobe's website.
Given that this is the first time Burberry has been available to rent, expect these pieces to fly off the shelves. The best thing about rental? They'll always come back, so keep your eyes peeled.