Reformation’s UK Collection Is Finally Here

The days of stuffing your suitcase while Stateside (or forking out on shipping fees) are over, Reformation is finally coming to the UK. The cult LA label famed for its sleek silhouettes and sustainable ethos will be available at Browns from Thursday this week.

Here just in time to solve any summer shopping dilemmas, the 27 piece collection is an edit of Reformation’s most covetable pieces and includes bridal, denim, swim and high summer styles. Plus, eagle-eyed shoppers will notice that the collection also includes three new dresses designed exclusively with Browns for the launch.

“Reformation continues to be the leader in its field and their approach to sustainability is admirable so we couldn’t be more pumped to bring a selection of the best from Reformation to Browns this summer. This will be the first time their swimwear hits the shores of Europe and we even have a few special pieces which have been created exclusively for Browns to celebrate the partnership,” Ida Petersson, womenswear buying director at Browns, commented.

Founded by Yael Aflalo in LA in 2009, Reformation now boasts 1 million followers on Instagram and a legion of A-list fans including the likes of Alexa Chung, Emily Ratajkowski or Taylor Swift. The Browns partnership is the first of its kind for the brand and comes following their successful London pop-up shop in Covent Garden in summer 2016.

Reformation will be available at Browns East (Browns East, 21 Club Row E2 7EY) and at Brownsfashion.com from 26th July 2018. Prices range from £110 to £480.

Check out our favourite pieces in the gallery below...