Yes you read it right. Nike have become the first high street sportswear brand to recognise that girls with curves still wanna work out.
Modelled by influencers Grace Victory and Danielle Vanier, the range has not left behind Nike’s traditional sleek style and technology. It includes t-shirts with mesh sleeves, patterned leggings and even super supportive cut out bras. Everything we could ever need.
In a statement, the brand said: 'Nike recognises that women are stronger, bolder and more outspoken than ever. In today's world, sport is no longer something that she does, it's who she is. The days where we have to add 'female' before 'athlete' are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes' diversity, from ethnicity to body shape.'
Ever the ones to keep customers on their toes, the announcement comes seven months after a posing a teaser Instagram pic which showed plus-size model Paloma Elsesser rocking a Nike outfit, and from today you can grab it for yourself.
Nike have nailed this. And we can only hope that other brands start to follow suit with an inclusive range, too.
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This article originally appeared on The Debrief.