Prada and Adidas have just released a glimpse at the first products to launch as part of their upcoming collaboration, the beginning of a new 'special partnership' between the two powerhouse brands. Launching on December 4, this initial drop includes a new pair of the iconic Adidas Superstar trainers, stamped with Prada's moniker and a bowling bag for adidas, which echoes the Prada Bowling bag as well as the Adidas gym bag,
There will only be 700 of these Prada for adidas Limited Edition pieces available and, as yet, pricing information is not available. Everything will be made in Italy by Prada, 'indicating the superlative quality synonymous with the brand and its inimitable expertise in accessories and 106-year history as a luxury leather goods house,' according to each brand.
We've been promised that Prada for Adidas will be a 'partnership of heritage, technology and innovation', and it will focus on 'an authentic fusion of fashion and performance'. What this actually means, in terms of future collections, remains quite vague at this point but the brands have specifically referenced their extensive archives, as illustrated by this first launch of Superstar trainers, which have been an Adidas staple for 50 years.
Next year will see the launch of the new Luna Rossa performance sailing footwear but, apart from that, Prada and Adidas are being deliberately secretive.
What is a certain, however, is that it's going to be interesting. Prada is a brand known for its innovative approach and thoughtful collections, while Adidas is no stranger to high fashion having previously collaborated with Stella McCartney and Rick Owens and Raf Simons.
Get ready – #PradaForAdidas is coming.
SEE: Prada's Most Iconic Looks
Prada fashion awards iconic outfits
1 of 14Prada AW18
Miuccia ignited the fluoro trend for winter 18, which Kim Kardashian has shown herself to be a huge fan of.
2 of 14Prada AW17
An irreverent palette, scrunched socks and exquisite embroidery along with flattering silhouettes has always been the brand's USP.
3 of 14Prada AW17
These minky coloured shoes kickstarted the feather trend, which is still reverberating on the catwalks today.
4 of 14Prada SS17
This feather trimmed pyjama suit took the PJ trend to a new, sleeker level.
5 of 14Prada SS17
The layering of socks and heels is a calling card for Miuccia.
6 of 14Prada AW14
When Miuccia created this electrifying shearling coat she set forth an unstoppable copy-cat trend, but underneath the covetable coat there's a slinky slip, which exemplifies how the designer plays with proportion and texture to create a luxurious head-to-toe look.
7 of 14Prada SS13
Miuccia's construction of Chinoiserie elements - cheongasm collars here and tabi socks there - opened up a healthy debate on cultural appropriation versus cultural appreciation.
8 of 14Prada AW12
Miuccia Prada is known as the intellectual woman's designer and this is imminently felt through her strong tailoring for women and the unisex shoes she designed, like these plastic wrapped brogues.
9 of 14Prada SS12
The unstoppable appeal of Prada's flame collection was felt again this year when the iconic heel was recreated in new colourways. The expressive flames question purpose and functionality of wedges while referencing the designs of 1950s American cars and the world of Ed Ruscha.
10 of 14Prada AW11
As model Jessica Stam strolled down the autumn winter 11 catwalk she introduced a reimagining of the flapper silhouette and created a trend for 'gorilla' sleeved coats.
11 of 14Prada AW09
Inspired by Greco-Roman history, Miuccia Prada reimagined the gladiators as fierce, modern women.
12 of 14Texas, 2005
Several kilometres outside Martha, Texas, is an faux-Prada shop made in conjunction with artists Elmgreen and Dragset. This 'Pop Architectural Land Art Project' has become a pilgrimage point for mega-fans.
13 of 14Prada AW03
At a time when Gucci was selling sexiness, Prada was focusing on irreverency through pencil skirts and cardigans.
14 of 14Prada SS95
Simplicity is sometimes the chicest way to make an impact.