We can’t remember a (fashionista’s) life before social media. Before hashtags. Before brands realised the power of an OOTD post from the latest tastemaker. At warp speed, labels are solidifying their relationships with Instagram stars to #SpreadTheWord.
Ten years ago, trends were predominately set by designers Fashion Week offerings. However, more than ever, we turn to our favourite blogger’s to find out the latest ‘It’ buy they’re sporting and how they are styling it (thus incurring serious damage to our bank balance come payday).
And now WWD have revealed the top 10 most influential brands in the social space. A new report from marketing platform Insightpool reviewed social profiles over a three-month period from January to April of this year, analysing social media giants such as Twitter and Instagram.
The #1 fashion brand? Chanel. Swiftly followed by Louis Vuitton in second place. So, no big surprises there (Chanel has accrued 20.1 million Instagram followers and 12.8 million Twitter followers and counting)
Although number three is less expected: luxury womenswear brand Christian Siriano. We have to admit we weren’t too familiar with this US label – though Sarah Jessica Parker, Kelly Rowland and Lady Gaga are big fans of his chic and understated designs. Puma and Forever 21 were also in the top five.
Here’s the full list of the Top 10 fashion brands based on Insightpool’s data…
According to WWD: ‘Brands were ranked by: being tagged as fashion influencer; its percentage of Twitter and Instagram conversations on fashion and related keywords; its audience engagement within the fashion category; and a three-month weighted average that was applied to its scores and metrics.’ The style stats do not lie...