The New Pinko Campaign Has Got Us Rethinking One Of The Most Controversial Trends Of The Noughties

It's double denim, people

Pinko autumn/winter campaign

by Natalie Hammond |

The Canadian tuxedo might be up there with bucket hats, cycling shorts and tie-dye on your list of fashion must-don’ts, but you might soon feel differently about double denim. Pinko’s autumn/winter campaign, shot by whizz photography duo Mert Alas & Marcus Piggott, puts forward a very convincing case for going true blue on your top and bottom half.

Pinko autumn/winter campaign
Pinko autumn/winter campaign ©Pinko

The image shows model Madison Headrick hanging out on the steel tower Lightship 93 - a naval recovery vessel, natch - wearing a buttoned-up denim jacket and stonewash jeans. Note how the look swerves Brittany Spears and Justin Timberlake in top-to-toe denim at the 2001 American Music Awards territory with polished accents. Instead of the cowboy hat (him) and bustier dress (her), stylist Vanessa Reid cinched the waist with two belt bags and chose a pair of satin stiletto pumps.

Pinko autumn/winter campaign
Pinko autumn/winter campaign ©Pinko

Other campaign looks include a collar-popped metallic coat with spray-on vinyl trousers, a mirrored minidress styled with the new Mini Love handbag, and tin foil silver trousers worn with a chic obi belt. All would look killer this autumn, but the Canadian tuxedo somehow feels like the coolest. Get a jump on the trend with Pinko’s lightweight twill shirt tucked into its high-waisted, bustier-style jeans. Everyone will have copied you by September.

Pinko autumn/winter campaign
Pinko autumn/winter campaign ©Pinko
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