The Peekaboo bag is one of FENDI's most famous designs, hitting the runway over ten years ago, in their spring ready-to-wear 2009 collection. Since it's reveal the bag has become an iconic luxury statement and a collectors item, with everyone from the likes of Céline Dion to Naomi Campbell owning one as their everyday handbag.
The narrative of FENDI's mother daughter series, Me and My Peekaboo, continues with actress Catherine Zeta Jones, and her 16 year old daughter, Carys Zeta Douglas. Previous episodes have included the Kardashians and McGregor sisters.
Excitingly, this is the first time ever that mother and daughter have been shot together. The episode shows their unique bond with one another, while simultaneously presenting the timeless elegance of the Peekaboo bag between the different generations within a family.
The episode shows their family bond, while exploring Rome, the home of FENDI, the colonnade of Palazzo Altemps and the statues of Palazzo Della Civiltà Italiana. As the two playfully showcase the Peekaboo throughout, it's great to see the variety of sizes and colours the Peekaboo is designed in - basically making it more imperative than it already is that we invest in one.