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Nothing quite beats the feeling of discovering a new fashion label - especially when it looks luxury, but is actually pretty affordable. So, when we discovered that British brand Palones had recently launched, we paid attention.
With its roots firmly in London’s vibrant creative scene, this high-quality collection of sassy designer pieces is mostly made from existing archive fabric and accessories. The range is limited edition with hero pieces restricted to only 100 garments, each of which will not be reproduced, meaning you don't have to worry about bumping into somebody wearing the same outfit as you.
The designs are slick and modern - think a soft-touch utility range, deconstructed trenches and colour block teddy coats. The latest collection boasts affordable pricing, with the most expensive pieces ranging up to £300. And for the quality and finish, this brand is worth the price.
Unlike other labels who design their collections months in advance, Palones can turn around a new design in just a few weeks, meaning they can drop of-the-moment styles every month. But as mentioned, the brand is conscious of their impact on the environment. What do they do to help? Well, first and foremost, their clothes are built to last, so you won't find yourself throwing them out after the season has ended. As for fabrics, the mills that they source them from are local to the factories where the garments are made, which reduces the need to transport materials between facilities. Their packaging is fully recyclable, too and any unused fabrics are donated to local fashion colleges.
Speaking about the brand, Creative Director Kimmy Kim told Grazia, 'We used state-of-art software to ensure precision cuts, and I'm so proud of the Palones fit. I’ve also incorporated clever style details, so the outfits can be continually re-imagined and re-styled.'
Palones are offering Grazia readers an exclusive discount of 30% on all purchases using the code LUXE30.
Shop: Our Favourite Pieces From Palones Now
Our Favourite Pieces From Palones
1 of 11Croydon PU Skirt, £155 from Palones
Add drama to any look with this PU asymmetric skirt. Pair it with boots for the winter and heels come spring.
2 of 11Debbie High Low Midi Dress, £150 from Palones
Is there anything prettier than a high-low dress with a diamond shaped open back detail? We think not.
3 of 11Luna Iridescent Duster, £120 from Palones
Add sparkle to any occasion with this iridescent duster. But be warned: once you put it on, you might never want to take it off. ✨
4 of 11London Fields Wrap Dress, £160 from Palones
We think we've just found your new favourite wrap dress. The bell sleeves and frill hem detail make this piece something special.
5 of 11Notting Hill Utility Belted Dress Coat, £130 from Palones
What's better than a pistachio utility dress? A pistachio utility dress with oversized pockets.
6 of 11Covent Garden Blouse, £80 from Palones
Smocked cuffs + frilled V-Neck design? We love. ud83dude0d
7 of 11Dulwich Sepia Paperbag Trouser, £95 from Palones
Wear these versatile paperbag trousers for any occasion, from day-to-night and work-to-play. We're sold.
8 of 11Luna Lurex Jumper, £79 from Palones
Invest in this glorious jumper for the chilly season, and you won't be let down. It's warm, it's cosy, and most of all, it's totally on trend.
9 of 11Luna Lurex Pull on Skirt, £75 from Palones
Inspired by the figure skating legend, Tonya Harding and the film, I, Tonya, this skirt boasts a wintery icicle pattern. Wear it with a simple tee, or dress it up with the matching Luna Lurex jumper.
10 of 11Belted Robe Coat, £200 from Palones
Don this oversized coat during chilly weather to stay warm and look ultra stylish. It's available in burgundy, khaki and a warm caramel. We love.
11 of 11Scarlett Boyfriend Blazer, £180 from Palones
No need to steal your boyfriend's clothes - this slick buttoned blazer features a stylish boyfriend style, with split sleeves and a wrap belt. Get it before it's gone.