You might think fashion trends move quickly in the UK, but compared with South Korea we’re leagues behind. The speed and swiftness that new looks, concepts and colours hit the street style scene of Seoul puts London to shame.
Inspired by the home of K-Pop, two friends founded niche label Oh, Hey Girl. Building on the excitement for newness, the label is the number one place to go to if you're fun fresh ideas for what to wear. Oversized silhouettes, wild new color combinations and statement denim has become their USP. Best of all, you don’t have to be flush like Rihanna to be able to afford this cult label! Scroll on to discover for yourself..
Debrief Oh Hey Girl Brand
1 of 10Oh Hey Girl, Frilled Funnel Neck Blouse, £50
2 of 10Oh Hey Girl, High Waisted Belted Jeans, £55
3 of 10Oh Hey Girl, Pink Faux Mink Coat, £220
4 of 10Oh Hey Girl, A-Line Mini, £50
5 of 10Oh Hey Girl, Dogtooth Maxi, £70
6 of 10Oh Hey Girl, Broches, £25
7 of 10Oh Hey Girl, Graphic Print T-Shirt, £45
8 of 10Oh Hey Girl, Zip Bum Bag, £55
9 of 10Oh Hey Girl, Button Up Midi Skirt, £65
10 of 10Oh Hey Girl, Chinese Print Turtle Neck, £40
This article originally appeared on The Debrief.