Imagine for a moment your group chat was embroidered onto a t-shirt, you're now close to grasping the O-Mighty look. The low-key website that looks like it hasn’t been updated since 1999 and is run on a handful of shrapnel has a cult following. Justine Skye, Miley Cyrus, Madison Beer and Sami Miro love their tongue-in-cheek tees a, which is understandable as the cult label has captured the zeitgeist of the times. Their millennial-friendly slogans are funny, sassy and feminist. And, their company mantra is very relatable: 'tay moisturized. Use a condom. Call mom. Never smoke shitty weed. Rewatch friends. Enjoy ur problems. Power to the youth. Afterall, u r still cute.' With a finger double tapping on the internet’s pulse, it’s like Illustrated People on speed. Get hooked now…
1. J’Adore Dogs, £35
2. My Pussy My Choice, £35
3. Yell Heah!, £35
4. Girl Power Tee, £35
5. Issa Strange Girl, £35
6. Send Me Dog Pics, £33
7. Extra, £35
8. My Idols Are Dead, £35
9. Power Of A Woman, £35
10. Reading Is Sexy, £33
11. It’s Your Loss Cap, £33
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This article originally appeared on The Debrief.