11 Things We Want From Insta-Friendly Label O-Mighty

Their slogans read our minds

11 Things We Want From Insta-Friendly Label O-Mighty

by Lucy Morris |
Published on

Imagine for a moment your group chat was embroidered onto a t-shirt, you're now close to grasping the O-Mighty look. The low-key website that looks like it hasn’t been updated since 1999 and is run on a handful of shrapnel has a cult following. Justine Skye, Miley Cyrus, Madison Beer and Sami Miro love their tongue-in-cheek tees a, which is understandable as the cult label has captured the zeitgeist of the times. Their millennial-friendly slogans are funny, sassy and feminist. And, their company mantra is very relatable: 'tay moisturized. Use a condom. Call mom. Never smoke shitty weed. Rewatch friends. Enjoy ur problems. Power to the youth. Afterall, u r still cute.' With a finger double tapping on the internet’s pulse, it’s like Illustrated People on speed. Get hooked now…

1. J’Adore Dogs, £35

2. My Pussy My Choice, £35

3. Yell Heah!, £35

4. Girl Power Tee, £35

5. Issa Strange Girl, £35

6. Send Me Dog Pics, £33

7. Extra, £35

8. My Idols Are Dead, £35

9. Power Of A Woman, £35

10. Reading Is Sexy, £33

11. It’s Your Loss Cap, £33

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Follow Lucy on Instagram @lucyalicemorris

This article originally appeared on The Debrief.

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