Attention everyone; summer's most hotly anticipated collab has finally dropped. That's right, Nike x Jacquemus is here at last, bringing you summer ready-to-wear that's designed to be 'comfortable anywhere, anytime.' Heaven. Jacquemus; the cult womenswear label responsible for massive sun hats, miniature handbags and the (seemingly overnight) revitalisation of the 'sexy cardi', has gained cult status in recent years with fans including Hailey Bieber, Dua Lipa, Euphoria's Maddy, and Kendall Jenner.
To launch the autumn collection, Simon Porte Jacquemus pulled off a pretty breath-taking show (a feat that is fast-becoming his signature). Fashion fans, including Victoria Beckham and face of the campaign, Jorja Smith, headed to the immense salt mountains of the Camargue. With the previous show taking place in Hawaii, this style of spectacle has become synonymous with the label.
'For this collaboration with Nike, I wanted to create a collection that reinterprets athletic women’s sportswear in a minimal way,' said Jacquemus, who explained that he was inspired by the sportswear giant's campaigns from the '90s. 'Having this imagery in mind, we designed women’s athleticwear with sensuous details and neutral colours, along with my own interpretation of the Humara - my favourite Nike shoe. It was important for the collection to be accessible, for all bodies, and to be a natural blend of Jacquemus style and Nike performance.'
When Is Nike x Jacquemus Available From?
Go go go, the collab is available at Jacquemus.com right now and will be sure to sell out pretty sharpish. However, disappointed fans who aren't able to act fast enough will have more chances to secure the goods as a second drop is set to hit Nike.com from July 7.
How Much Will Nike x Jacquemus Cost?
Prices start from 40 euros and go up to around 170 euros for those trainers we've been seeing across our Instagram feeds. Stay tuned to keep updated on the next drop at Nike.com!