Think French fashion and a whole roster of brands come to mind from Christian Dior to Chanel and Maje to Sandro. But, there is one stealth label that’s been making stylish strides into the wardrobes of the best dressed Parisians. It’s called Rouje and it’s the brainchild of French It girl Jeanne Damas. The model and front row favourite launched the line just last year, but it’s already being called the Reformation of Paris. It has the Jane Birkin look nailed and is delightfully easy to wear, just see for yourself…
Rouje, Joy Sweater, £127

Rouje, Uma Pants, £106

Rouje, Janet Dress, £131

Rouje, Leo Trousers, £106

Rouje, Chloe Top, £59

Rouje, Elodie Skirt, £153

Rouje, Rome Top, £68

Rouje, Isabelle Jacket, £212

Rouje, Yasmine Blouse, £81

Rouje, Juliette Trousers, £114

Rouje, Jeanne T-shirt, £41

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This article originally appeared on The Debrief.