Send our apologies in advance to Buster the boxer dog, because we've found the sweetest stars of this year's Christmas campaigns: the mini-fashionistas of Mulberry's festive video, 'It's What's Inside That Counts.'
The first half of the brand's two-part Yuletide campaign arrived online this morning, and tells the story of a traditional family Christmas, complete with bickering siblings, an over-bearing mother and a son with a secret. However, there's a twist - every role is played by a child actor, bringing warmth and unexpected hilarity to the 'family' dynamic.
Of course, Mulberry's pint-sized campaign stars are impeccably turned out in outfits worthy of a modern period drama.
As the clip closes, we see Rose (played by Beau Gadson, who will appear in Rogue One: A Star Wars Story later this year) deciding to give her sister her brand new Mulberry Bayswater bag (the Small New Bayswater in Macaroon Pink, £850), wrapping it up in leftover paper and proving that 'it's what's inside that counts.'
Also starring in the campaign are Darcey Brown Sutton, Catherine Williams Boyle, Stanley Shelton and Tommy Fletcher McMeekin.
Shot at West Horsley Place in Surrey, the campaign was written by Hugo Guinness, the man behind The Grand Budapest Hotel and directed by Albert Moya.
Revealing the inspiration behind his first festive campaign as Mulberry's creative director, Johnny Coca explained, 'When I was a kid, all that I wanted to do was to be grown up so I coudl be like my dad. Now that I am an adult, I just want to be a kid again! Christmas brings out the kid in all of us, and this is what I love about using children to tell our story this year.'
Part two of the campaign will arrive online later this month.
Watch Part One of Mulberry's festive campaign below.
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