For the 10-year anniversary of her debut album, M.I.A. is releasing her first ever line of merchandise. And, she’s enlisted one of Europe’s rising stars to design it. The singer tapped Danish-born, London-based Astrid Andersen to craft her entrance into fashion.
Regardless of the collection’s obvious selling points it goes directly against an anti-waste dogma M.I.A. previously stood by. Back in November of 2016 the singer tweeted: ‘Can't even being myself to make merch -destroying environment and enslaving peeps can I just give u a vector and you print on ur T/hoodie’, before launching a print-your-own merch line. Her DIY venture made her goods free for fans who had a printer and a way of attaching a downloaded image to a t-shirt. But, times have changed, and M.I.A. must have found a way to make her t-shirts and hoodies without compromising her own principals.
Feature photo courtesy of M.I.A/Astrid Andersen
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This article originally appeared on The Debrief.