The brand is renowned for cute, niche campaigns and & Other Stories have only gone and done it again pulling in Meryl Streep's three lookalike daughters to star in their latest campaign.
Mamie,31, Grace, 28, and Louisa, 23, Gummer look effortlessly cool in the snaps which are part of a collaboration between & Other Stories and LA bag designer Clare Vivier.
Not only do they have Meryl as their mum (can you imagine what that must be like?) but the girls are also rocking some seriously laidback California looks in the snaps.
The sisters have been pictured in different locations across LA, there's even a pet pooch involved, and the campaign has a natural, intimate feel - there are no duck faces or teapot poses here. But then would we expect anything less from Meryl's children?
In a release about the launch Clare said that the trio were her 'dream customers' adding that the sisters are 'Creative, hardworking, stylish, city girls.'
The collection, which features bright spring colours, simple shapes and even a fanny pack, debuts on March 5th both in stores and online.
You can spot Mamie, Grace and Louisa - whose father is sculpture Don Gummer - in this week's issue of Grazia on p133.
Whatever Meryl's girls are selling - we want in.