A few months ago Marc Jacobs accidentally posted a nude picture on Instagram with the caption 'it's yours to try.' It was meant to be posted as a direct message, rather than shared pubically.
But remember any publicity is good publicity, and the team at Marc Jacobs have turned this into a genius PR opportunity (and money maker).
Marc Jacobs are now selling 'it's yours to try' t shirts. MJ posted a selfie of himself wearing the t shirt on Instagram, with the caption: "I mean the t-shirt!!"
They have turned it into a company motto of sorts, as they have changed their Twitter bio to, you guessed it, 'it's yours to try.'
Marc Jacobs said at the time about the picture: "Yeah. I accidentally posted a pic of my bare ass and took it town... I'm a gay man. I flirt and chat with guys on line sometimes. BIG DEAL!"
In conclusion, Marc wins.