Hand sanitiser, Clorox, loo roll — it's all been in critically short supply this month as Covid-19-induced panic buying reaches new highs. But in good news for those in France, which has over 5,000 cases of coronavirus and climbing, LVMH, the luxury conglomerate that owns Louis Vuitton, Givenchy and Dior, announced yesterday that it would dedicate three of its perfume factories to making hydroalcoholic gel for the country’s public authorities completely free of charge.
In a statement, LVMH said: ‘Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus. LVMH will continue to honour this commitment for as long as necessary, in connection with the French health authorities.’
It looks like LVMH's contribution might just be the first. Prada S.p.A's co-CEOs and chairman have just announced that they're donating two complete intensive care and resuscitation units each to Milan's hospitals of Vittore Buzzi, Sacco and San Raffaele.
And for those who don’t have access to sanitiser, remember that washing your hands with a bar of soap is the most effective way to ‘kill’ the virus.
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