Thought London Fashion Week was strictly on an invite-only basis? Think again! Because while it's true you might not be able to sit FROW, you can still get a slice of the very stylish action this season. The British Fashion Council has created a temporary London Fashion Week Shop, popping up at 245 Regent Street, providing crucial support to our country's designer talent. Curated by two of the industry's most respected voices in buying, Ida Petersson and Lewis Bloyce, fashion fans will have the luxury of browsing the exclusive archive collections of 16Arlington, Ahluwalia, Bianca Saunders, Completedworks, Conner Ives, Helen Kirkum, Johanna Parv and Saul Nash.
The pop-up, which lasts from 22nd - 24th February, is part of a city-wide celebration for London Fashion Week, with a programme of events taking place in four of the capital's favourite shopping destinations: Regent Street, Oxford Street, Soho and Covent Garden. Highlights include denim workshops at AllSaints; wellness activations at Alo; a photographic exhibition at Margaret Howell; cocktails and five-minute glow-ups at Rixo - and much more.
Pandora has also collaborated with Priya Ahluwalia, who's designed a collection of limited-edition illustrations that shoppers can have engraved onto their favourite pieces by the jeweller. Inspired by the designer's heritage, as well as textures and patterns from her previous collections, they'll be available in stores across the UK, as well as online.
What we're excited to see at London Fashion Week
While we're always excited to see the collections of more established names like Roksanda, Erdem, Simone Rocha and Richard Quinn, we're equally looking forward to witnessing the city's new guard in action (brands like Stefan Cooke, Sinéad O'Dwyer and Jawara Alleyne, all of whom are showing on Saturday 22 February).
Can you buy tickets for London Fashion Week?
You unfortunately can't buy tickets for London Fashion Week, which are reserved for press, buyers and guests of the brand, but, thanks to London Fashion Week's City-Wide Celebration, there are plenty of ways you can get involved. Only one question remains... What are you going to wear?