After three seasons at the Brewer Street location in Soho, London Fashion Week is on the move again. Today the British Fashion Council announced that LFW would be relocating to The Store Studios located at 180 Strand, only a stone's throw away from its original location of Somerset House.
Currently the home of the men's shows, AW17 will be the first season both the women and mens designers will showcase their collections in the same venue.
The space has previously hosted the Louis Vuitton Series 3 exhibition, and the Christopher Kane, Roksanda and Thomas Tait runway shows, and provides easy accessibility from all areas of London.
Along with the move, London Fashion Weekend will also be having a makeover. Rebranded as the London Fashion Week Festival, with the ten day event also taking place at The Store Studios. The main focus being a ticketed event event consisting of catwalk shows, talks and shopping at pop-up boutiques from 150 plus British brands.
Bring on AW17!