Come fashion month, the global media attention falls on the four sartorial capitals of the world - New York, London, Milan and Paris.
And this year, social media coverage was stepped up a notch as there was a major new component involved.
The recent launch of Instagram Stories and Instagram Live enabled bloggers, journalists and celebrities to share the live action via their feed for the very first time. This allowed designers to showcase their autumn/winter '17 collections, give exclusive behind-the-scenes footage and ultimately make the audience feel a part of the world renowned event.
Celebrities and digital influencers could also share intimate moments with their followers from selfies on the FROW to a rare glimpse at the after-party action.
And now, new data has dropped enabling us to look at the real impact the social media giant made on fashion month as we know it.
See how the fashion capital delivered on the social media front:
The Most liked Photo On Instagram:
Kendall Jenner stole the top spot for having the most liked photo on Instagram during fashion month with an image of her, Bella Hadid, Justine Skye and Lily Donaldson. The 21-year-old model's picture racked up more than 1.8 million likes on Instagram in total.
The Most Liked Photo On Instagram By A Designer:
Burberry uploaded an image of Kendall Jenner donning the brand's couture cape during their autumn/winter '17 show and it garnered more than 57,000 likes. The snap came out on top, as it gained the status as the most liked photograph shared by a designer during fashion month. Props to Kendall.
The recent updates made to the social media giant also enabled the below models to cement their status in the fashion sphere...
The Top 10 Models Who Gained The Most Followers During Fashion Month:
The introduction of Instagram Stories enabled up-and-coming models to raise their profile this fashion month. With new names including Naki Depass and Julia Ratner, make sure to give the girls a follow before they make it big.
The Top 10 Models Who Gained The Most Likes And Comments During Fashion Month:
It's hardly surprising to find Kendall Jenner and fellow squad members Bella, Gigi, Cara and Hailey at the top of the charts. But the models of the moment further cemented their Instagram status this fashion month, as they received the most interaction from followers taking the lead from superweights such as Alessandra Ambrosio.
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