It’s funny to think just how gauche logos were just a couple of years ago. At the time, the fashion world fawned over Scandi minimalism and Celine’s refined elegance which made the concept of wearing a brand’s label on the outside of your clothes plain cringeworthy. But, after Gucci’s successful rebranding and the rise and rise of WaveyGarm’s post-Noughties aesthetic we’ve come around. It’s now possible to not look like a douchebag while wearing designer labels, fact. But, you just have to follow a few simple rules…
Do It Ironically
Since Ikea trolled Balenciaga for copying its iconic blue tote (and inflating its price from 40p to £1672) the internet has hit back and made the Frakta an It bag in its own right. Carry it now, before everyone clocks this bargain trend.
Have People Guessing If It’s Real Or Fake
DJS Simi and Haze are lauded by everyone (us, included) for their personal style. So, when they wear head-to-toe logo we’d naturally assume they dropped a lot of $$$ on it. But, pause, zoom in and you’ll see these are closer to Shirt NYC’s school of ‘100% real fake’ merchandise. Or, is it…
Invest In Vintage Classics
Logo-mania may be all the rage on Net-A-Porter right now, but Etsy has some hidden vintage gems that look as good as new. Deep dive into Burberry cast-off’s for a designer high and a dose of early 2000s nostalgia.
Show Brand Loyalty
Double the designer logo for optimum impact. Example: Sarah Synder’s extra shot of Fendi print.
Don’t Be Afraid Of Getting Crafty
Artist and Nike geek Alexandra Louise Champion Hackett makes her own designer clothing. She tailors dungarees out of old sports bags and makes logo necklaces out of old charms and proves covetable labels don’t come with a hefty price tag.
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This article originally appeared on The Debrief.