This Bag Is Bound To Banish January Blues

It seems retail therapy really does exist...

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by Danielle Fowler |
Published on

With Blue Monday on the horizon and our fail-safe weather app predicting thundersnow this week (we didn't know it was a thing either), we’re all seeking a little something to cheer us up.

But the street-style set seem to have found a solution, a fashionable one at that. Loewe's Elephant Bag. Any excuse for a nifty new purchase, aye?

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Blogger Susie Bubble accessorised her bubblegum pink Molly Goddard dress with a co-ordinating cross-body Elephant Bag by Loewe ©Getty

According to fashion site Lyst, Loewe’s Elephant Bag has been searched for more than 18,000 times since December, making the cult product the most popular bag of 2017 so far.

And it's hardly surprising, as the miniature elephant (available in a pastel colour spectrum) is the sweetest accessory we've ever laid our eyes on.

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Is Loewe's Elephant Bag the most coveted fashion item of the year so far? ©Getty

Is it an indication that bloggers far and wide are purchasing the highly-coveted bag in the hope of banishing January wardrobe-related blues? We sure think so, the microbag is sure to make anyone chirp up.

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Blogger Chiara Ferragni donned the bag to the autumn/winter '16 collections ©Getty

Coveted by the likes of fashion bloggers Susie Bubble, Chiara Ferragni and Eva Chen, the novelty accessory has proven to be Insta-material.

So if you're looking for a January pick-me-up look no further than the Elephant Bag, available to purchase on Lyst alongside infectiously adorable coin purses.

One thing for sure is, the novelty accessory would most certainly cheer up our wardrobe...

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