For industrial-sized tubs of yoghurt and knock-off Pimms, Lidl is unparalleled. But for cult trainers, it wouldn't usually be the fashion editor's first port of call. Until now that is.
Balenciaga, Yeezy, Kiko Kostadinov x Asics, Nike: now you can add another brand that sees teenagers queuing around the block for its latest sell-out 'drop'. Lidl. Yes, really.
You'll find them just around the corner from the cheese and ham aisle. Or you would have done. Because although the supermarket giant only released its own-brand trainers in the middle of this month, they sold out almost immediately. The style cost £12.99 and features the store's signature primary-coloured palette - red, yellow and blue - with the pumped-up kind of sole that has become de rigueur among sneakerheads and school mums alike.
The trainers have found themselves on resale sites for as much as £500 - £500! - although other listings are in the slightly more reasonable range of £30-£50. Daylight robbery or the price the average hipster has to pay to stay on trend each month? We'll let you be the judge.