You may have once dismissed Laura Ashley as chintzy nonsense, destined to linger in your mother's attic as you eschew such hand-me-downs in favour of skinny jeans. Now that it's 2019, however, and we all want to wear midi dresses from the likes of Batsheva, The Vampire's Wife, Ganni and Dôen, Laura Ashley suddenly looks very, well, now.
Good news, then, that Urban Outfitters has teamed up with the British label to create a capsule collection that is probably going to flood Instagram faster than photographs of Lady Gaga's striptease at the Met Gala.
Comprised of seven looks, the Laura Ashley x Urban Outfitters collection features mini dresses in vintage prints, ruffle blouses and babydoll silhouettes, all realised in romantic organza and chiffon. There's been a rise in searches for vintage Laura Ashley dresses on eBay of late, many of which sell for hundreds of pounds. But thanks to Urban Outfitters, you can get your hands on some of LA's decadent floral patterns and flattering frocks for less than £90, with prices starting at £28.
Looks like you don't need to make an expedition to the attic, after all.
SHOP: Laura Ashley x Urban Outfitters
Laura Ashley x Urban Outfitters
1 of 9Maisy Mock Neck Mini Dress, £45
2 of 9Bella Lace Trim Maxi Dress, £49
3 of 9Lucille Button-Front Peplum Blouse, £32
4 of 9Winona Organza Button-Front Blouse, £50
5 of 9Penelope Cherub Babydoll Dress, £45
6 of 9Georgia Off-The-Shoulder Midi Dress, £85
7 of 9Christy Floral Bike Shorts, £28
8 of 9Carrie Floral High-Rise Shorts, £48
9 of 9