It’s the most anticipated event in our television calendar, the Super Bowl. And this year, Lady Gaga is set to perform in the halftime show.
But the singer is not one to do things by halves as it has also been revealed that she will star in a new campaign for cult jewellery brand, Tiffany & Co.
The 60-second advert entitled, ‘Legendary Style’, will promote the brand’s new jewellery collection, Tiffany City Hardwear. The line was inspired by a unisex bracelet from the 1971 Tiffany Archives and features earrings, rings, necklaces and pendants.
Lady Gaga speaks unscripted in the campaign, addressing her love of the company as the campaign celebrates women of ‘confidence, beauty and substance’.
“In New York, you're born knowing that Tiffany is the best, and that it is where the magic happens”, Lady Gaga tells the audience. “To me, Tiffany represents timeless American jewellery.”
The exciting new campaign was directed by Tiffany’s in-house team in collaboration with fashion icon Grace Coddington and was shot by legendary photographer, David Sims.
The Tiffany City Hardwear collection will be available online from May 2 and in-store worldwide on April 28. And for those who can’t wait, you can pre-order from February 5.
Watch a clip from the campaign below:
You can catch the full advertisement during the Super Bowl on February 5.
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