Kiwi E-Store Superette Describes Itself As ‘A Treasure Trove Of Desire’. We Won’t Disagree

It's a hot spot for Australasian fashion


by Pandora Sykes |
Published on

We don’t know much about the New Zealand fashion scene, but we know a good actually affordable but not tosh e-store when we see one. And Superette is just that. Representing over 80 mostly Australasian brands, you can find wares of varying prices from Camilla and Marc, Deadly Ponies, Ksubi, Sass & Bide, Lover, Stolen Girlfriends Club, Shakuhachi and Bassike.

With three bricks-and-mortar stores across New Zealand as well as their online platform, Superette has a 360 degree approach to fashion. ‘The philosophy is simple: everything we buy, we desire for ourselves.’ Which we think happens to be a pretty good rhetoric to employ.

Rhetoric schmetoric, here are our favourite pieces and some of the top New Zealand and Aussie designers to look out for.

Camilla and Marc


The brother-sister duo have been stars of Australia’s fashion scene – before it became a reigning fashion destination that it is now – for the last decade. Think easy-to-wear, but with ornate patterns.

Dench Tee, £56.12 Camilla and Marc

Maurie & Eve


Cold elbows are a sign of status. Or something. This Wang-style luxe sports staple is atypical of the Aussie duo – named after their stylish grandparents – who go in for relaxed, feminine pieces.

Exposure Hoody, £101.29 Maurie & Eve



From the supercool Sydney duo behind Stylestalker (seriously, Google them – they’re a streetstyle delight), here is a jersey dress like no other: the rose gold hue is bewitching. Wear with skate shoes – as per the model – or to a party, as it’s gold. And everyone knows that gold = party.

Body Talks Dress, £95.64 Stylestalker



The Aussie footwear brand is available in the UK through ASOS, but sadly it doesn’t have the full selection. This leopard print pair are perhaps the most beautiful things we’ve seen all week.

Blake VIII in Maple Leopard Pony, £169.20 Senso

Bec & Bridge


Aussie designers like the ampersand, huh? This creative duo is comprised of Bec and Bridge(t) who met at design school and the general thrust is modern and understated. For the least Liz Hurley-style white jeans you can imagine, try their super ripped pair.

Road Trippin Jeans, £169.20 Bec & Bridge

Liked this? Then you might be interested in...

The Definitive GIF Guide To How To Wear This Season’s Cape

Online Shopping Just Turned 20 Years Old – And Wow, How It’s Grown Up

We Try On All The Clothing In Lidl, So You Don’t Have To. And Yes, We Said Lidl

Follow Pandora on Twitter @pinsykes

This article originally appeared on The Debrief.

Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us