The Kardashian empire is expanding and on the 24th of October 2023, Kylie Jenner, the youngest member of the family, shared anInstagram post that sent the fashion world abuzz. In the picture, she sat on the floor, dressed in a boxy leather trench coat and striking Ferragamo heels. Her caption simply read, 'meet khy,' but it was the handle she tagged, @khy, that held the key to her latest venture.
Khy, a clever play on Jenner’s own nickname, had been teased back in July and fans had been eagerly anticipating its launch. The venture will interestingly be led by her mother Kris Jenner and Jens and Emma Grede, the same dynamic duo behind the successful fashion brands SKIMS, by Kim Kardashian, and Good American, by Khloé Kardashian.
Jenner shared her inspiration for the brand in an interview with The Wall Street Journal, stating, 'The whole line is really inspired by my personal wardrobe, and the different moods that I’m in.' The first drop of Khy she referred to as 'King Kylie,' a persona she had developed during her Tumblr era - a glimpse into her core identity.
Kylie's favourite item from her collection is the faux-leather trench.'The quality is just the best, I'm obsessed with the zipper detailing, you can wear it so many ways', she told TikTok. 'I've been working on this for so long, and put so much love into this,' she added.
Intrigued? Below is everything you need to know about Khy.
Watch: Kylie style the leather trench
What is Kylie Jenner's Khy?
The unique selling point of Khy is its approach to collaboration. Kylie Jenner’s brand aims to work with different guest designers throughout the year, and is set to create wardrobe basics, staples, and investment pieces.
When will KHY launch?
The debut collection from Kylie Jenner's namesake clothing line will be designed in collaboration with Berlin brand Namilia, and is set to launch November 1 on Khy.com. For now, you can sign up for exclusive early access.
How much will Khy cost?
According to The WSJ, prices of this collection will be under $200, tapping to the accessible price point Kylie wants to achieve.
What is in the Khy debut launch?
The debut collection will feature 12 faux-leather pieces with nylon-and-elastane ‘base layers,’ similar to the trench Kylie rocked on her soft launch on Instagram.
What is Khy’s size range like?
Khy clothing is providing an extensive size range from US XXS to 4X, keeping in line with the inclusive approach of her sisters' brands, Good American and SKIMS.
SHOP: Khy Drop One
This is Kylie's favourite piece of the first drop. It has moto-inspired padding, a zip front, and
If these leggings are anything like SKIMS', they'll be a shortage in no time.
This strapless mini dress features curved seams and moto-inspired padding details, consistent with
Match this open-back top with the flared trousers for a complete look. See below!
This bomber would serve as a good transitional piece. We'd pair these with some cargo trousers or
Yes, this drop even features evening dress! Hello versatility.
If these nylon leggings are anything like SKIMS', they won't stay in stock too long.
The flare of these trousers can easily be adjusted with the zip at the side - simply unzip for a
You can't go wrong with a black baby tee - the perfect style chameleon. This is the cheapest item
Teamed with the seamless leggings, this almost looks like a catsuit.
This is dress number three of the collection, a great party option.
These bottoms are high-waisted with adjustable zippers at the hem.
13. Khy Moto Gloves
Staying true to the vibe of the collection, these padded gloves are the only accessory Kylie has