In just a few short years, Kerby Jean-Raymond has become one of the most exciting designers currently working in the fashion industry. Pyer Moss, his own label, was established in 2013 and has developed a loyal following thanks to the stories told by the clothes – Jean-Raymond is adept at blending fashion and activism, establishing a point of view that is as original as it is important. Now, he has been appointed as vice president of creative direction at Reebok, where he will oversee design strategy and global marketing initiatives.
Posting the announcement on Instagram, Jean-Raymond wrote: 'Every time an interviewer would ask me what else I’d want to be a creative director for I would never say, but in my head it was always a footwear brand. Gotta shake shit up a lil yuh know? Thank you @reebok. I haven’t had a job in 9 years, so please get me a lunch box.'
The designer has been working with Reebok for a while on special collaborations, as well as taking the role of artistic director for Reebok Studies_, a venture pitched by Jean-Raymond himself in order to develop new creative talent.
We'll have to wait to see what Jean-Raymond creates for Reebok as the first products won't be available until 2022. But if his statement on Instagram is anything to go by, we can expect big things. 'To my Reebok fam. There's a lot of work to do. Can our mindsets collectively evolve to serve the future? Are we inclusive enough? Are we bold enough? Are we challenging tradition enough? Are we ready to unlearn? It's going to be difficult. I'm ready though.'
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SIKA, Maliah Puffer Jacket, £215

Pyer Moss, Sister Long-Sleeve Tee, £128

Emefa Cole, Tube Ring, £800

Kemi Telford, Forest Brushed Cotton Maxi Dress, £205

AAKS, Tia Ruffle, £165

Brother Vellies, Picnic Shoes, £545

TTYA, Plunge Maxi Dress, £20

Fe Noel, Nutmeg Swimsuit, £134

Mateo New York, 14K Gold Malachite Ear Jackets, £439

Vavvoune, USRA Wallet, £153

More Than, Nikki Plaid Slides, £72

Casley-Hayford, Union Rucksack, £395

Daily Paper, Acid Lime Jowa Hoodie, £139

Nubian Skin, Bodysuit, £39.50

A-Cold-Wall*, Storm Compass-Pocket Hooded Jacket, £335

Telfar, Cable-Knit Thumbhole Sweater, £329

Kenneth Ize, Handwoven Scarf, £240

Thebe Magugu, Boat-Neck Ribbed Wool Sweater, £265

Daily Paper, Brown Kazira Blazer, £285

Wales Bonner, Saint Ann Crochet-Panel Rib-Knitted Skirt, £450

AK Wilde, Adinkra African Print Cushion, £37

Martine Rose, Jersey Funnel-Neck T-shirt In White, £135
