The latest H&M designer collaboration set to cause hysteria in the high street store is with Balmain's Olivier Rousteing. And who better to model the collection than his crew of catwalk queen pals - Kendall Jenner, Jourdan Dunn and Gigi Hadid, or the #Balmaination as the brands are calling their collective.
In the moody tube train-set shot taken by Mario Sorrenti, the trio star alongside male models ao Yun Xiang and Dudley O’Shaughnessy (who you might remember from Rihanna's steamy 'We Found Love' video). While Jourdan cosies up to Yun, and Kendall to Dudley, Gigi is flying solo to show off the collection's pièce de résistance - a studded velvet blazer, which is now top of our shopping list.
Of his model army, Olivier said: “When you love the Balmain world, you love the models that are part of it too. Kendall, Gigi and Jourdan are my friends, and they are the perfect choice to star in the Balmain x H&M campaign
The Balmain x H&M collection featuring plenty of texture, black and gold colour palette and tough accessories we love Balmain for will drop at selected H&M stores worldwide from 5th November, as well as online. Mouses at the ready, ladies.
Loving Gigi right now? Here's every time she's walked at fashion week...
Gigi Hadid
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Gigi walking at the Anna Sui show at New York Fashion Week [Rex]
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Gigi walking at the Anna Sui show at New York Fashion Week [Rex]
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Gigi walking at the Anna Sui show at New York Fashion Week [Rex]
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Gigi walking at the Jeremy Scott show at New York Fashion Week [Rex]
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Gigi walking at the Anna Sui show at New York Fashion Week [Rex]
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Gigi Hadid at Tommy Hilfiger [Rex]
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Gigi walking at the Anna Sui show at New York Fashion Week [Rex]
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Gigi Hadid walking at DVF [Rex]
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Gigi Hadid backstage at DVF [Rex]
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Gigi Hadid backstage at DVF [Rex]
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Gigi Hadid backstage at Jeremy Scott [Rex]