Guess Which Supermodel Giorgio Armani Just Tapped For Its Autumn Campaign?

Fashion campaigns barely raise an eyebrow these days, so ubiquitous are they and so saturated are we by images in general. So, it's something of a coup that Giorgio Armani's autumn/winter campaign has stirred the upmost excitement in the Grazia office. This is because the brand has tapped Kate Moss for its autumn/winter campaign. Yes, she’s been on the cover of Vogue more than any other supermodel and, yes, she’s pretty much a national treasure, but the woman hasn’t run out of firsts. This is her inaugural outing as the face of the Italian brand, which rarely chooses a big name to front its campaigns.

Boy, was it worth the wait. Shot by photographs Mert Alas & Marcus Piggott, frequent collaborators with both Armani and Kate, Moss looks virtually unrecognisable in her short, choppy blonde wig. And she's got a fringe. A fringe!

In terms of the clothes, they are Giorgio Armani at its classic best. One shot shows Moss in a houndstooth trouser suit, while in another she’s wearing a column gown that shimmers with black sequins. While she's been the face of almost every fashion house we can think of, it's still something of a thrill to see the supermodel star in fresh, new global campaigns.